Mobile App Head of Growth & Monetization

Seek a new challenge in an autonomous position where your strategic thinking directly drives measurable results through AI. Arise is a globally active weight-loss app with over 8 million downloads and a 4.7 rating on the App Store. We are looking for a CMO who runs growth and monetization primarily through AI: agents, automation, and models that plan, launch, and optimize campaigns. If you thrive on setting ambitious goals, executing them independently, and documenting clear, data-driven outcomes, this role is built for you.

Tasks

• Take full responsibility for growth and monetization initiatives, from strategy to execution, running them through AI agents and automated workflows.
• Develop scalable acquisition, activation, retention, and upsell campaigns driven by AI.
• Set clear, measurable goals for all campaigns and use AI to monitor ROI, KPIs, and performance in real time.
• Optimize campaigns, pricing strategies, and user journeys using AI-driven analytics and automated experimentation.
• Ensure consistent execution across marketing channels, with AI handling messaging, creative, and delivery at scale.
• Analyze user behavior, market trends, and competitor strategies with AI to uncover opportunities.
• Lead process improvements to make growth operations efficient, repeatable, and automated.
• Collaborate with product, marketing, and design teams to implement high-impact features.
• Decide where AI runs autonomously and where human oversight is required.
• Document strategies, systems, and outcomes clearly to ensure transparency and alignment.

We’re looking for someone with:

• Proven experience in growth, monetization, or as a CMO/marketing lead, using AI to deliver results.
• At least 4 years in a comparable business environment (app experience and performance marketing a plus).
• Hands-on experience with AI tools: LLMs, marketing automation, agentic workflows, and prompt design.
• Strong analytical skills in pricing, conversion optimization, and ROI-focused campaign management.
• Experience planning, executing, and optimizing multi-channel marketing campaigns.

We’re a great match if you:

• Thrive on measurable results and clear KPIs.
• Prefer autonomous work and taking ownership of outcomes.
• Excel at building AI systems that implement growth strategies with precision and foresight.
• Enjoy prioritizing actions that maximize impact.
• Can create order out of complexity and define processes where needed.
• Prefer action over bureaucracy — meetings that should have been emails are your enemy.
• Communicate effectively in English (German or Russian a plus).

Benefits

• Full ownership of growth initiatives with direct, measurable impact.
• Access to Premium AI subscriptions.
• Challenging, high-responsibility role with creative freedom.
• Flat hierarchies and close collaboration with the CEO.
• Permanent remote work with flexible scheduling.
• Exciting tasks, steep learning curves, and the ability to shape the future of Arise.
• Competitive compensation and paid annual leave.

Get in touch!
Send us:

1. Your CV
2. An informal cover letter detailing how you will build an AI-driven growth and monetization engine for Arise

We’re looking for someone who thrives on results, clarity, and action — and we can’t wait to work with you.
Bernhard and Team