PPC Specialist

Your main responsibilities:

• Scaling, managing, and optimizing advanced product advertising campaigns (Google Shopping and Performance Max) to maximize revenue and profitability (ROAS).


• Managing and technically enhancing the product feed in Google Merchant Center, as well as through external tools (e.g., feed rules, custom labels).


• Planning and efficiently allocating large advertising budgets within Google Ads.


• Analyzing e-commerce data, drawing insights at the product category and SKU profitability level, and translating them into business strategy.


• Automating operational processes (Google Ads scripts, feed automation, and leveraging AI for data analysis and optimization).


• Conducting advanced A/B tests (bidding strategies, campaign structures, creative components) to continuously improve performance.


• Preparing reports in Google Looker Studio and collaborating with Marketing, Technology, and Business Analytics teams to align promotional activities.

This is the right job for you if:

• Have at least 2–3 years of proven, hands-on experience managing Google Ads campaigns for e-commerce businesses.


• Have strong knowledge of Google Merchant Center, including diagnosing feed issues, optimizing product attributes, and managing large product catalogs.


• Possess an excellent understanding of e-commerce metrics and performance drivers.


• Are proficient in Google Ads Manager, Google Ads Editor, and Google Looker Studio.


• Demonstrate strong analytical thinking and can derive actionable insights from large datasets, making decisions based on data rather than intuition.


• Are proactive and self-driven, taking initiative to test new solutions and continuously improve performance.


• Have English language proficiency at a minimum B2 level, enabling effective work in an international environment.
  Nice to have:


• Experience with feed management tools and platforms.

What we offer:

• Flexible working hours in a hybrid model (4/1) - our hours can start between 7:00 a.m. and 10:00 a.m. We also have 30 days of occasional remote work.


• Annual bonus based on your annual performance and company results.


• Well-located offices (with e.g. fully equipped kitchens, bicycle parking, terraces full of greenery) and excellent work tools (e.g., raised desks, ergonomic chairs, interactive conference rooms).


• A wide selection of fringe benefits in a cafeteria plan - you choose what you like (e.g. medical, sports or lunch packages, insurance, purchase vouchers).


• English classes that we pay for related to the specific nature of your job.


• A training budget, inter-team tourism and an internal learning platform where you will find multiple trainings.


• An additional day off for volunteering, which you can use alone, with a team, or with a larger group of people connected by a common goal.


• Social events for Allegro people - Spin Kilometers, Family Day, Fat Thursday, and many other occasions we enjoy.

And that's just the beginning! You can read more about the benefits here.

#goodtobehere means that:

• You will shape the future of e-commerce - creating innovative, pioneering solutions that set new market standards. We have over 21 million active buyers across 6 countries and collaborate with more than 164k Partners.


• You will join a team you can always count on - we have on board top-class specialists who have sharing knowledge, experience, and best practices in their DNA. Want to get to know them better? Listen to the Allegro Podcast.


• You will be part of a team that always aims to stay one step ahead of the market - we act quickly, dynamically, and at the highest level, because only then we can genuinely shape the future of e-commerce.


• You will build your own development path - with access to diverse business areas, large-scale international projects, internal mobility, inter-team tourism, and regular feedback from your manager, you will drive your growth.


• You will see that mistakes are opportunities to learn - we believe that no matter how well we execute, we can always get better. 
  
  Send us your CV and… see you at Allegro!