Brand Manager

Via Verde is looking for a talented Brand Manager to join our Marketing team!

Being part of our team means working in a Group of innovative companies with a focus on sustainability and a vision for the future. It means working in a Group that cares about people, their development and well-being, as we are proudly certified as Empresa Familiarmente Responsável. Our Culture is guided by the following values: ethics, innovation, excellence and people. 

Role and Responsibilities

• Play a central part in the management and evolution of subscription plans.


• Monitor performance across the customer lifecycle and the offer.


• Lead communication, activation, and engagement initiatives with direct impact on business KPIs.


• Work closely with multiple internal teams, contributing to the definition and implementation of initiatives that ensure the sustainability and growth of the subscription model.


• Analyze and monitor the performance of subscription plans, identifying trends, growth opportunities, and critical points throughout the customer lifecycle.


• Develop and implement marketing and communication initiatives related to subscription plans (onboarding, activation, conversion, retention).


• Develop and manage marketing campaigns, assessing results and proposing optimizations based on data and customer insights.


• Partner with internal teams (product, analytics, operations, digital, and channels) to define and execute initiatives that support subscription objectives.


• Contribute to the evolution of the plans' value proposition, ensuring consistency across product, communication, and customer experience.


• Prepare performance reports, insights, and recommendations to support strategic decision-making.

Experience, Skills and Qualifications

• 3 to 5 years of experience in marketing, product management, subscriptions, or customer lifecycle roles (experience in FMCG or services is a plus).


• Experience managing the customer lifecycle and delivering communication initiatives aligned with business objectives.


• Strong analytical skills combined with a hands-on, results-driven mindset.


• Proactive, autonomous, and collaborative profile, with the ability to work effectively with multiple stakeholders.


• Strong communication, organization, and prioritization skills.


• Experience with analytics and reporting tools (e.g., advanced Excel, Power BI, Tableau, or equivalent) is preferred.


• Familiarity with subscription model metrics (e.g., churn, retention, LTV, acquisition) is preferred.


• Experience executing multichannel marketing initiatives is a plus.

Brisa Group is leading the way to your future, join us!