(Founding) Business Development Representative - Germany

Coverflex

Work changed. Pay didn’t.

Coverflex exists to make compensation work for everyone.
Pay is still rigid, fragmented, and hard to feel.
We turn compensation into choice — one platform, one card, one app — for benefits, meal allowance, insurance and more.

Our platform is simple for HR and meaningful for employees.
We provide choice, smarter compensation tools and empowerment.

⚙️ TL;DR (The Essentials)

Role: (Founding) Business Development Representative
Seniority Level: Junior
Type: Individual Contributor
Languages: English (main) / German (C2). Portuguese / Spanish / Italian are a plus.
Main Tools: HubSpot, LinkedIn Sales Navigator, Notion, Slack
Location: Remote (Portugal)
Compensation:

• Base Salary: €24,000 – €28,000

• Bonus / Commissions: €10,000 – €12,000

• Equity: Yes – Stock Options under our Equity Incentive Plan

• Benefits: you can check them below (at the end of the page)

• Contract Type: Permanent

Your Impact

Your role will play a major role in our success because you’ll be one of the first BDRs dedicated to the German market, directly fueling our sales pipeline and revenue growth.

You’ll be the engine behind new opportunities — opening doors, creating conversations, and ensuring our Account Executives spend their time on high-quality, well-qualified meetings.

You’ll know you’re successful when, after 90 days, you’ve:

• Built a strong outbound rhythm with consistent, high-quality activity

• Started booking qualified meetings for AEs

• Become autonomous in prospecting, CRM hygiene, and handover

How we’ll measure success:

• Main KPI 1: Number of outbound activities (calls)

• Main KPI 2: Number of meetings booked (SQL)

• Main KPI 3: Number of qualified meetings (SAL)

• Secondary KPI 1: Pipeline and revenue influenced

• Secondary KPI 2: CRM data quality and feedback loops

⚡ Reality Check - What Makes This Role Hard

Let’s be real — here’s what makes this role challenging:

• High volume of outreach with frequent rejection

• A strong focus on phone-based prospecting (cold calls are key)

• You need resilience, consistency, and energy — even on hard days

• You’ll be measured on inputs and outputs, not just effort

• Fast feedback loops: you’ll constantly adapt based on results

• You’ll need to help build structure where it doesn’t fully exist yet, contributing to playbooks, processes, and feedback loops that will shape how our GTM motion is set up in Germany.

This role is not about comfort — it’s about growth, grit, and momentum.

You

Must-haves (evidence, not years)

• Self-driven, proactive mindset, with strong motivation to continuously improve

• Outcome-focused approach, where “good enough” beats perfect and impact beats process

• Iterative, curious, entrepreneurial mindset, focused on bringing solutions, not just problems

• Resilience in the face of rejection, with the ability to hear “no” without taking it personally

• Creative problem-solving ability when the obvious path is blocked

• Strong verbal communication skills

• Fluency in English and German

Nice-to-have

• SMB outbound sales experience

• Knowledge of the benefits market

• Exposure to tech, HR, finance, or benefits-related ICPs

• Strong CRM usage habits, with HubSpot experience as a plus

• Spanish, Italian, or Portuguese language skills

Your DNA

• Proactive: you bring energy, initiative, and resilience to your work

• Persuasive: you influence others effectively without being aggressive

• Objection-ready: you stay comfortable handling pushback and difficult conversations

• Calm under pressure: you remain grounded and composed in challenging situations

• Coachable: you actively seek and embrace continuous feedback to improve

You’ll probably find this frustrating if…

• You lack ambition

• You struggle with feedback

• You give up easily after rejection

• You prefer low-activity, low-pressure roles

Manager & Team

Meet Your Manager

Hiring Manager: Alex Andrés - Sales Enablement Manager

Location: Spain

LinkedIn Profile: https://www.linkedin.com/in/alexandresknight/

Profile Snapshot:

• Energy: Positive

• Communication: Empathic and direct

• Feedback Style: Constructive, actionable

How to work with me - in the Manager's own words:

“As your BDR Manager, my goal is to ensure you have everything you need to succeed in your role.

We’ll have weekly 1:1 meetings where we’ll discuss your progress, challenges, goals, and any support you might need. I believe in open and transparent communication, so feel free to reach out anytime through our #it_bdr Slack channel for team-related updates or directly via DM if you need quick feedback or want to discuss something privately.

Ultimately, I’m here to help you grow, remove obstacles, and make sure you feel confident and equipped to hit your targets.”

Your Team

You’ll work day-to-day with:

• Max Feider, Head of International Expansion, https://www.linkedin.com/in/max-feider/

• Filipa Manita, Head of Revenue Operations, https://www.linkedin.com/in/filipamanita/

• All other BDRs!

Key Stakeholders:

• Account Executive Team

• Marketing Team

• Growth Team

Team Rituals:

• Weekly training sessions (Friday)

• Regular roleplay calls (30 min)

• Ongoing 1:1s focused on activity, follow-up, and improvement

Access & Belonging (Equal Opportunity)

We hire for impact and potential, not pedigree.

We welcome applications from people with non-linear careers, career breaks, caregiving gaps, and those changing fields.

No discrimination on the basis of age, disability, gender identity/expression, marital or family status, pregnancy, neurodivergence, race/ethnicity, religion/belief, gender, sexual orientation, or any other protected ground.

Assessment fairness:

We anchor on evidence of outcomes (what you shipped, moved, or influenced).

We actively de-bias by using structured rubrics, multiple assessors, and blind screening most of the time (we won’t know your name, gender, or personal info until the interview stage).

Application Clarity

No cover letter required.

Apply with your LinkedIn or upload your CV in English.

You may be asked a few short, relevant questions.

Total candidate time investment: ~4 hours end-to-end.

Hiring Stages (What to Expect, Why & How Long)

1. CV / LinkedIn Screen — Signal check vs must-haves

• Done by People + Hiring Manager.

• You’ll hear from us within 7 business days.

2. Role-Fit Questionnaire (async)

Purpose: capture signals your CV can’t (languages, tools, scenario judgement) and calibrate seniority. Format: video. Accessibility: prefer a call? Tell us - we’ll swap for a short chat.

3. Quick Interview (Intro Call) - Mutual fit & context • 45 min

With People. Covers role scope, salary, location, and timeline.

4. Hiring Manager Interview - Deep dive into your work • 30 min

Structured around outcomes, decisions, and collaboration.

5. Challenge & Team Chat - To test your skills + Q&A • 60 min

With the Hiring Manager and the General Manager. Focuses on a case study and two roleplays.

You’ll get actionable feedback either way.

AI & Hiring Tools Transparency

We use a few tools to reduce bias and improve documentation, not to make hiring decisions.

• TeamTailor anonymisation: profiles are reviewed without relying on names/personal identifiers.

• Meeting recorder (e.g., Talka.ai): may be used to capture interviews so we can focus on the conversation.

• ChatGPT: may be used to turn interview notes/transcripts into clear, structured summaries.

Important: every application is reviewed by a human, and no decision or rejection is made by AI. If recording is used, we’ll be transparent and (where required) ask for consent.

⏱️ Speed & Communication

• Decision: within 4 weeks of your application.

• Updates: weekly if the process runs longer.

• Scheduling: interviews between 10:00–16:00 CET (flexible across Europe).

Feedback: from the Case stage onwards, you’ll always receive written or verbal feedback - what went well, and what to strengthen next time.