Route to Market Trade Analyst

BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World.
To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together!

British American Tobacco Portugal has an exciting opportunity for a Route to Market Trade Analyst in Lisbon

JOB TITLE: Route to Market Trade Analyst

FUNCTION: Trade Support

SUB FUNCTION:  Route to Market

CITY & COUNTRY:  Lisbon, Portugal

What are the key objectives and expectations from this role?  

The key objectives of this role are:

• Analytical capacity of data from different sources turning into actions to follow aligned with the objectives of the company.


• Financial knowledge for the management of the incentive scheme for field force

What is the direct impact of this role on the team or organization? 

• Deliver SOM OTS growth.


• Act as a link between the Field Force and HQs for IT systems.


• Monitoring and analysis of the objective’s fulfilment, turning them into ad-hoc actions to ensure the performance of the company.


• Comprehensive management of the incentive scheme of our commercial network.


• Plan trade activities in CRM systems ensuring good optimization of visits from our field force.

• Cross-functional Collaboration: Collaborate with sales and marketing teams to ensure that all activities (product launches, promotions..) are executed with excellence across distribution channels while  


• Participate in field force strategy planning to maximize the efficiency across various distribution channels. 


• Cycle activities deployment with all the stakeholders in market on time.


• FF CRM compliance and maintenance align with planned activities.


• Company product portfolio and POS universe maintenance.


• Monitoring monthly field force activities and incentives targets and consecution.


• Ensure distribution levels for all the categories especially for NPIs launches and pipeline creations.


• Monitoring environmental, health and safety standards to make sure the company fully meets the external and internal requirements and create best practices which further enhance the overall wellbeing of our employees.

What are we looking for?

ESSENTIAL

Experience Required

• At least 3 years’ experience in a Trade-Brand Marketing team, sales force or data agency.


• FMCG company that has incorporated a trade channel and account management approach.

Technical / Functional / Leadership Skills Required

• User knowledge of content editing skills: Word, Excel, PowerPoint, Access, and also CRM: PowerBI, Sales Force


• Good communication skills.


• Effective negotiation skills


• Critical and analytical thinking


• Problem solving and making things happen


• Leadership


• Team working and management


• Analytical capacity


• Pressure management


• Proactive in decision making and proposals


• Strategic vision of channel and whole company


• Responsible


• Capacity for people development

Education / Qualifications / Certifications Required

• Bachelor’s degree in Business Administration, marketing or similar


• Master's degree will be valued positively


• Portuguese language proficiency is required


• Level of English (both oral and written) = C1

BENEFICIAL 

• Experience in field force in other companies

What we offer you?

• We offer a market leading annual performance bonus (subject to eligibility)


• Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives


• Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.


• You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills


• We prioritise continuous improvement within a transformative environment, preparing for ongoing changes

WHY JOIN BAT?
We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.

Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.

We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).

Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.

If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.