Senior Manager Digital Marketing & Media

Role Description

- Developing and leading the organisation’s annual digital marketing plan across Paid, Owned and Earned Media including PPC (Pay Per Click), SEO (Search Engine Optimization), Social Media, Affiliates across local and international markets

- Track and measure SEO and Google analytics metrics and provide ongoing reporting.

- Plans and execute all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.

- Setting up and optimizing PPC campaigns for all

- Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI & KPI).

- Devising innovating digital marketing campaigns, that feed into the organizations overarching marketing strategy

- Implementing strategies to drive traffic to QNBs website including SEO and PPC

- Creation and maintenance of the digital marketing policy and framework

- Lead negotiations across local and international markets on key media bookings and contract to ensure optimized exposure at preferential costs.

- Devising MarTech solutions for excellence in planning, operations and customer experience

- Implement the departmental policies and procedures, which will set out the principles, methodology and techniques to establish effective presence across both offline and online channels.