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The Social Media Specialist runs programming on Owned (RedBull.ro) and Managed third-party channels (TikTok, Facebook, Instagram). Builds on the organization’s business plan by creating and implementing cross-platform programming strategies to support the wider marketing mix. Manages the daily content creation, community management, and publishing for Red Bull Romania’s social media accounts, ensuring a year-round content plan for the defined audiences. Drives brand love via organic engagement with as large an audience as possible across metrics such as reach, engagements, frequency, and length of interaction by ensuring Red Bull generates word of mouth with the right content and experience on the right account/platform at the right time. Translates online performance data into actionable plans and uplevels broader digital media expertise and knowledge in the organization.

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