Sales Representative Bakery Ingredients

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Dawn Foods is a global leader in bakery manufacturing and ingredients distribution. As the partner of choice for inspiring bakery success, we help customers grow their business through meaningful partnerships, research-driven insights and innovations, and products and expertise they can depend on. As a family-owned company, our commitments to our people, products, customers, and corporate values, are all part of our recipe for success.

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Job Purpose and Overview

The Sales Representative is responsible for planning, implementing, and driving sales growth with key distributor accounts and direct customers across Romania, with a primary focus on the Northwest – Moldova region.
This role plays a key part within the Central Eastern Europe region and contributes directly to sustainable growth and profitability by developing strong customer relationships and identifying new business opportunities. The position reports to the local Sales Manager and requires extensive travel within the assigned territory.

What will you do as a Sales Representative at Dawn Foods?

• Achieve monthly sales and margin targets within the assigned territory using the company’s product portfolio of delicious bakery ingredients


• Present Dawn Foods’ products and services to customers in line with company policies and commercial strategy


• Develop and implement sales strategies that create strong push & pull dynamics with distributor sales teams


• Build, maintain, and strengthen relationships with operators, distributors, and their sales teams


• Define and deliver effective marketing concepts and product presentations for distributors and direct customers


• Identify, qualify, and develop new business opportunities across distributive and direct customer channels


• Analyse sales results regularly, identify risks or gaps, and take immediate corrective actions


• Provide timely, accurate reports, forecasts, and inputs to Sales Management and Supply Chain teams

What Does It Take to be a Sales Representative at Dawn Foods?

At Dawn Foods, this role is about more than selling — it’s about building trusted partnerships, understanding customer needs, and driving growth with passion and professionalism. You are motivated by results, relationships, and continuous improvement.

Furthermore, you recognize yourself in the following profile:

• Minimum 3 years of commercial experience in the food ingredients or bakery business


• Fluency in Romanian and English, both written and spoken


• Strong customer orientation with excellent communication and negotiation skills


• High level of self-motivation and independence in planning and managing your work


• Willingness to travel extensively, up to 90% of working time

If this sounds like the opportunity that you have been looking for, please click “Apply now.” Please apply with a resume in English. We can’t process applications in Romanian.

Why should you apply?

At Dawn you’ll be part of an innovative company that recognizes and values your unique contributions and supports you in achieving your full potential. Our commitment to excellence extends to our employees, providing development opportunities to help you progress in your career. Our package includes:

• Competitive salary + bonus


• Day off to celebrate your birthday


• Necessary tools for work, including a company car

You’ll also be able to enjoy such benefits as:

• Employee Assistance Program to support you and your family


• Volunteering program; spend a day volunteering in your local community


• Internal Recognition platform


• Access to over 10,000 courses on the LinkedIn Learning platform


• Monthly wellbeing initiatives

#LI-Remote

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An Equal Opportunity Employer.  All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability, pregnancy, sexual orientation, gender identity/gender expression, citizenship status, military or veteran status, genetic information or any other status or condition that is protected by applicable law.

Requisition ID: 37157