Cluster Activations & Advocacy Assitant Director

JOB SUMMARY

This role will ensure that each property maximizes exposure through:

• Consistent brand collaborations

• Influencer engagement

• On-property marketing activations and partnerships

• Support all destination-driven events

Given the growing competitiveness of the destination and the importance of experiential

marketing in driving brand awareness, the Cluster Activations & Advocacy Assistant

Director will play a key role in translating marketing strategies into high-impact local initiatives

that generate visibility, footfall, and revenue opportunities across our four Marriott Luxury, The

Red Sea and AMAALA resorts.

This position will act as the execution lead for cluster influencer engagement, brand activations

and on-property and destination events/entertainment efforts, ensuring alignment with brand

standards while amplifying each hotel's unique positioning within the destination.


Reporting and working clsoely with the Cluster Director of Marketing for The Red Sea and

AMAALA resorts, they will be responsible for planning and executing marketing activations, PR

initiatives, partnerships, and on-property events across the cluster’s four hotels. The role focuses

on strengthening brand visibility, supporting revenue-driving initiatives, and enhancing guest

engagement through strategic collaborations, media relations, and experiential marketing

activities.

Key Responsibilities

Brand Advocacy

• Develop and execute the annual advocacy strategy across all properties.

• Build long-term relationships with luxury opinion leaders, tastemakers, creators and

cultural ambassadors.

• Create advocacy programs that transform guests into brand ambassadors.

• Identify emerging luxury trends and partnership opportunities.

• Develop advocacy KPIs including:

•  Share of Voice

•  Earned Media Value

• Influencer ROI

•  Brand Sentiment

• Organic Reach

•  Advocacy Conversion

Influencer Marketing

Lead the end-to-end influencer program

Responsibilities include:

• Annual influencer roadmap

• Manage our influencer marketing agency

• Creator videntification or validation

• Brief development

• Deliverables tracking

• Long-term ambassador relationships

Manage relationships with:

• Luxury creators

• Travel creators

• Wellness experts

• Culinary talent

• Fashion personalities

• Design leaders

• Marine conservation advocates

• Family travel creators

Marketing Activations

• Plan and execute marketing activations that enhance brand visibility and guest

engagement across the cluster hotels

• Support the activation of seasonal campaigns, brand initiatives, and promotional activities

through brand collaborations and influencer marketing

• Coordinate cross-property marketing initiatives that drive footfall and local awareness.

• Develop creative concepts for experiential marketing activities aligned with each hotel's

positioning

Influencer and Content Creator Management

• Lead on our advocacy strategy and planning, cooridnating with the influencer agency all

influencer visits and content creator activities

• Monitor influencer marketing ROI and reporting

Partnerships & Collaborations

• In collabroation with our PR agencies, identify and develop partnership strategy for each

resort with luxury brands, lifestyle partners, destination stakeholders

• Support our partnerships, sponsorships and cross-promotional campaigns

Events & Experiential Marketing

• Lead the planning and execution of marketing-led events including:

•  Brand activations

•  Product launches

• Cultural or seasonal events

• Work closely with F&B and operations teams to activate brand collabroation experiences

that attract local audiences.

• Build relationships with local organizations, cultural entities, and community partners.

Cross-Functional Collaboration

• Work closely with:

•  Commercial / Revenue / Finance

•  F&B

•  Events

•  Digital marketing

• Spa/Fitness

•  Property experts, when applicable

• Content and social media

• Sales

• Ensure marketing initiatives support overall commercial objectives

Destination Integration

Work closely with:

• Red Sea Global/ Destination Marketing

• Saudi Tourism Authority

• Marriott International

• Local cultural organizations

• Marine conservation partners

• Luxury retail partners

• Regional tourism stakeholders

Develop destination-wide experiences that strengthen positioning.

Budget Management

Manage annual budgets across:

• Influencer marketing

• Activations

• Partnerships

• Events

• Agency retainers

• Production

Track ROI and optimize spend.

Reporting & Performance Tracking

• Track performance of activations, events, and partnerships

• Provide post-event and campaign reports with insights and recommendations

• Monitor ROI, media coverage, and engagement metrics.

Agency Management

Lead and coordinate external partners including:

• Influencer agency

• Production houses

• Creative studios

• Talent agencies

Qualifications & Experience

• Bachelor’s degree in Marketing, Hospitality, or related field

• 8-10 years of experience in marketing, PR, events, or brand activations

• Experience in hospitality, luxury, lifestyle, or destination marketing preferred

• Strong network within media, influencers, and lifestyle partners is an advantage

• Proven experience in event planning and marketing activations

• Excellent communication and relationship management skills

Key Competencies

• Strategic thinking with strong execution capability

• Creativity and innovation in marketing activations

• Strong networking and partnership development skills

• Project management and multitasking

• Strong understanding of luxury or lifestyle brand positioning