Cluster Assistant Director of Content & Social Media

JOB SUMMARY

The Cluster Assistant Director of Content will lead the development, governance and execution

of the destination content strategy across all Marriott Luxury properties within the cluster. The

role is responsible for ensuring every piece of content—from campaign assets and social

storytelling to sales collateral, destination itineraries and partner communications—supports

brand positioning, drives demand and delivers a consistent luxury narrative.

Working closely with Marriott International, Red Sea Global, Saudi Tourism Authority, regional

marketing teams and commercial stakeholders, this role will establish a best-in-class content

ecosystem that supports digital marketing, PR, social media, sales, revenue generation and

destination partnerships.

Develop destination-first storytelling that showcases the unique positioning and experiences for

each or our Marriott Luxury, The Red Sea and AMAALA portfolio of resorts and experiences

across the portfolio

• Ensure content relevance for priority source markets, aligning with regional demand

drivers and seasonal travel patterns

• Improve efficiency and consistency in content production across properties and brands

• Strengthen collaboration with regional marketing, digital, social, and PR teams

• Support campaign performance, SEO visibility, and social engagement


Key Responsibilities

Content Strategy

• Develop and lead property focused content strategy

• Align content with priority source markets and seasonal travel demand.

Creative Direction

Provide creative leadership across all visual storytelling by ensuring:

• Consistent luxury brand standards

• Editorial quality

• Destination authenticity

• Premium production values

• Brand differentiation

Source Market Localization

• Ensure content resonates with key international markets through cultural insights, travel

motivations, and localized messaging.

• Partner with regional marketing teams to tailor campaigns for priority feeder markets.

Content Governance

Establish governance across the cluster by:

• Managing content calendars

• Maintaining digital asset libraries

• Defining content standards

• Creating editorial guidelines

• Managing approvals

• Ensuring brand compliance

• Reducing duplication across properties

Content Development & Production

• Oversee the creation of high-quality content including:

o Editorial storytelling

o Social media assets

o Video and visual content

o Campaign landing pages

o Destination guides and itineraries

• Manage content calendars across cluster marketing initiatives.

Cross-Functional Collaboration

• Work closely with:

o Regional Brand team

o Digital Marketing

o Social Media

o Brand Marketing

o PR and Communications

Ensure content supports integrated campaigns and commercial initiatives from The Red Sea

and AMAALA destination.

Property Partnership & Enablement

• Partner strategically with resort marketing teams to identify, curate and elevate distinctive

stories, guest experiences and destination moments that reinforce each property's unique

brand positioning while contributing to the broader Marriott Luxury, The Red Sea &

AMAALA narrative.

• Provide leadership and guidance on editorial planning, content strategy and storytelling

standards, ensuring alignment with the cluster content strategy, brand guidelines and

commercial priorities.

• Enable resort marketing teams through content planning frameworks, best practices and

creative direction, fostering a collaborative culture that maximizes storytelling

opportunities and operational efficiencies across the portfolio.

• Champion a destination-first approach to content creation, ensuring property-level

initiatives contribute to a cohesive and compelling narrative that strengthens both

individual resort visibility and the overall destination brand.

Agency & Production Management

• Manage external creative agencies, photographers, videographers, and content creators.

• Ensure production quality, brand consistency, and budget efficiency.

Budget Management

• Develop and manage the annual content production and creative budget across the

Marriott Luxury, The Red Sea & AMAALA portfolio, ensuring efficient allocation of

resources aligned with commercial priorities.

• Forecast and monitor expenditure across content creation, photography, videography,

creative production, copywriting, agency retainers, talent, licensing and content

distribution.

• Identify opportunities to optimize production through integrated cluster shoots, shared

asset creation and cross-property collaboration, maximizing return on investment while

reducing duplication.

• Ensure all content initiatives are delivered within approved budgets, adhering to Marriott

International procurement and financial processes.

• Measure the effectiveness and ROI of content investments, providing regular budget

reporting and recommendations to improve efficiency and business impact.

This elevates the responsibility to an Associate Director level by emphasizing financial

ownership, resource optimization, and ROI, rather than simply managing production costs.

Performance & Optimization

• In collabroation with the digital marekting team, track and analyze content performance

across digital channels.

• Optimize storytelling and formats based on engagement, reach, and conversion metrics.

Key Competencies

• Strategic Content Leadership : Ability to develop and execute integrated content

strategies that support brand positioning, demand generation and commercial objectives.

• Luxury Storytelling & Editorial Excellence: Exceptional ability to craft compelling,

destination-led narratives that inspire travel and reinforce the distinct positioning of

Marriott Luxury brands.

• Destination & Source Market Expertise: Strong understanding of international travel

audiences, cultural nuances and market-specific content strategies across key feeder

markets.

• Creative Direction & Brand Stewardship: Ability to lead creative development while

ensuring consistency with Marriott brand standards and destination positioning.

• Integrated Marketing & Digital Fluency: Deep understanding of digital marketing, social

media, SEO, content ecosystems and omnichannel campaign execution.

• Stakeholder & Partnership Leadership: Proven ability to influence and collaborate across

property teams, regional marketing, commercial functions, tourism partners and external

agencies.

• Project & Production Leadership: Strong experience managing large-scale creative

productions, budgets, timelines and multiple concurrent projects.

• Innovation & Content Optimization: Continuously identifies emerging content trends,

technologies and formats to enhance brand visibility and audience engagement.

• People Leadership & Team Enablement: Inspires, mentors and enables cross-functional

teams while fostering collaboration and a culture of creativity across the portfolio.

Qualifications

• 9-10+ years experience in content marketing, editorial, digital storytelling, or brand

marketing

• Experience in hospitality, travel, tourism, or lifestyle marketing preferred

• Strong understanding of international travel audiences and source market behavior

• Proven ability to develop multi-channel content strategies

• Experience managing creative production and agencies

• Strong storytelling and editorial capabilities

Success Measures

• Increased engagement and reach of destination marketing content

• Improved campaign performance across priority source markets

• Stronger portfolio storytelling across each resort

• Efficient content production and reduced duplication

• Enhanced destination visibility across digital channels