Content Creator

Leo Burnett is a communications agency powered by its HumanKind operating system, with the belief that creativity, data and technology work together to transform human behavior and drive prosperity for clients. Part of Publicis Communications, Leo Burnett Worldwide is one of the world's largest agency networks with 85 offices and more than 8,000 employees. The global agency works with some of the world's most valued brands including Aldi, Bank of America, Campbell's, Dunkin, Firestone, Jim Beam, Kellogg's, Nintendo, Tillamook and UnitedHealthcare among others. To learn more about Leo Burnett Worldwide and its rich history of creating iconic brands, visit our site, Facebook page and follow us on Twitter and Instagram via @leoburnett.

Primary Function – Work with the clients and client teams to conceptualize, ideate and execute agile content and production for a platform-up world. 

The Agile Content Studio brings nimbleness to brand communications. It brings audience-tuned people, processes, platforms and performance together into an efficient multi-channel content ecosystem that delivers results and gets a brand’s authentic voice to market efficiently and effectively. Be strategic. Be interesting. Be relationship-material.

Vertical Orientation & Skew of the Role within Publicis Content

This function (within Publicis Content) oversees for the client, Original Asset Creation and Media & Influencer (partner) content and connects the dots from Content Intelligence to Content Distribution, to ensure delivery of “Content worthy of a person’s time and a brand’s dollars”

Responsibilities

• Shoot all photography and videography in the in-house content studio & outside the studio.
• Perform Video Editing & Animation
• Perform retouching and manipulation of images.
• Creating video treatments and storyboard for video ideas.
• Create, edit and source visual content for Instagram and TikTok (videos, photos, reels, GIFs…etc.).
• creating content to several social platforms on the fly.
• Organize the content library in an easy-to-navigate way for internal and external parties.
• Stay atop of current content and technology trends and how those may affect your client business
• Formulating a cross-platform content strategy
• Brainstorm with team members to develop new ideas
• Provide editorial, creative and technical support to team members
• Perform consistently against all published KPI's and scorecard objectives
• Create content and design visual packages to communicate digital and non-digital brand messages such as social media campaigns, marketing emails, PR and print materials.
• Ensure completed projects are high quality and on schedule to adhere to content briefing, production schedules and workflows.
• Prioritize and manage multiple projects within proposed ideas and budget restrictions.
• Collaborate with editors and other brand and creative team members to implement creative direction.
• Lead the content approval process with the client, with the necessary assistance from the client leads
• Manage status updates with clients and our teams, recap emails, leading partners meetings and other administrative tasks

Knowledge & Skills

·       Bachelor's degree in communications, graphic, design, communications, photography or equivalent work experience required

• Bi-lingual (English / Arabic) proficiency is ideal
• 2 years agency experience or in a similar role
• Excellent written and verbal communication skills
• Compelling portfolio of work over a wide range of creative projects
• Have a firm understanding of color theory and how vital the right choice of color scheme is and design with an eye for how elements match the tone
• Demonstrable experience shooting and creating content for organic and/or paid social media, ideally Events, products, food and/or lifestyle focused content 
• Candidates with videography and video editing abilities, especially for short-form social media content
• Hands on experience using post-production and design software such as:- 
  • Adobe Premiere, Adobe After effects & Adobe Photoshop is a Must.
  • Adobe After effects, 3D, Illustrator, Sketch, InDesign is a plus.
• Experience directing and running photoshoots as well as a deep knowledge of the equipment and pre-planning required (managing freelance resources, location scouting, lighting, video, Audio and camera equipment)
• Excellent at color correction and color grading
• Excellent eye for detail and passion for creating meaningful lifestyle content that inspires
• An interest in analytics and understanding of how creative content needs to perform in a business setting
• Candidates must be willing and able to travel both domestically and regionally within the ME
• Experience with social media management
• Experience working with a multitude of sectors