CVM / Segmentation Head - Segmentation Strategy & Analytics

About CodeNinja
CodeNinja is a tech and AI consulting firm delivering embedded and forward-deployed engineering and analytics teams for clients across KSA, Pakistan, Egypt, and Latin America. We partner with organizations to build high-performing teams that drive measurable business impact.

About the Role
We're hiring a Senior CVM / Segmentation Head to lead customer segmentation strategy and analytics for [Client Name]. This role owns the design of segmentation frameworks, translates customer insights into targeted propositions, and drives measurable improvements across acquisition, engagement, retention, and pricing decisions.

Key Responsibilities

• Design and own end-to-end customer segmentation frameworks aligned to business objectives
• Lead customer analytics initiatives — behavioural profiling, value-based segmentation, lifecycle analysis
• Translate segmentation insights into targeted, actionable customer propositions
• Partner with marketing, product, and pricing teams to improve acquisition, engagement, retention, and pricing strategies
• Own advanced data analysis and BI/reporting to track segment performance and CVM effectiveness
• Present segmentation strategy and insights to senior stakeholders, influencing commercial decisions
• Continuously refine segmentation models based on performance data and market shifts

Must-Haves

• 8–11 years of relevant experience in customer segmentation, CVM, or customer analytics
• Proven track record establishing segmentation strategy/frameworks from the ground up
• Strong hands-on experience with customer analytics, advanced data analysis, and behavioural profiling
• Solid BI/reporting skills (tool-specific requirement to be confirmed with hiring manager — Power BI/Tableau/SQL etc.)
• Demonstrated impact on acquisition, engagement, retention, and/or pricing through segmentation-driven decisions
• Strong stakeholder management and ability to translate analytics into business propositions

Nice-to-Haves

• Experience in [industry — telecom/banking/retail, to confirm] CVM function
• Familiarity with predictive/propensity modelling
• Experience leading a segmentation/analytics team

Why Join Us

• Opportunity to shape segmentation strategy at a senior, high-visibility level
• Work with a forward-deployed, cross-functional team on high-impact business problems
• Competitive compensation aligned with market benchmarks

Disclaimer
This job description is intended to convey essential information about the role and is not an exhaustive list of responsibilities, skills, or qualifications.