Manager - Regional Cultural Program

Qiddiya is Saudi Arabia’s future capital of entertainment, sports, and culture — a 360 km² mega-project just outside Riyadh. From F1-grade racetracks and theme parks to stadiums and performance venues, we’re creating a destination like no other. This is more than a project — it’s a national transformation. As construction accelerates, we’re hiring ambitious talent to help shape it. If you’re driven by scale, impact, and the chance to build something iconic from the ground up — Qiddiya is calling

Role Purpose

Lead the planning, coordination, and delivery of regional cultural programming, ensuring representation of Saudi regions through authentic, engaging, and high-quality cultural experiences aligned with overall programming objectives.

Key Responsibilities

Program Planning & Delivery

·       Develop, produce, deliver, and manage detailed programming plans for all regional pavilions, aligned with the overall programming calendar

·       Structure daily and seasonal schedules across regions to ensure diversity, balance, and continuous visitor engagement

·       Coordinate delivery of performances, demonstrations, and experiences across  regional zones

Cultural Representation & Content Development

·       Curate authentic regional content in collaboration with regional entities and cultural stakeholders

·       Ensure consistency in quality, storytelling, and visitor experience across all regional pavilions

·       Define program requirements, themes, and cultural narratives for each region

Stakeholder & Government Coordination

·       Manage relationships with regional representatives, government entities, and cultural institutions

·       Coordinate participation, logistics, and readiness of all regional contributors

·       Ensure alignment with stakeholder expectations and cultural objectives

Operational Integration & Readiness

·       Coordinate with Operations, FM, and Asset teams to ensure readiness of all regional spaces

·       Ensure program feasibility, scheduling, and capacity planning across pavilions

·       Support setup, rehearsals, and live delivery across all regions

Performance & Continuous Improvement

·       Monitor visitor engagement and attendance across regional programs

·       Identify underperforming areas and implement improvements

·       Ensure consistent delivery standards across all regional experiences

·       Drive financial performance of regional programs through program planning, development, and delivery

·       Work with Commercial to identify and develop revenue opportunities that support program financial sustainability

·       Maintain strong knowledge of and relationships with regional cultural organizations and stakeholders

·       Establish and manage relationships with relevant regional and international cultural entities and aligned programs/events

Key Success Metrics

·       Participation of regional stakeholders

·       Visitor engagement across regional pavilions

·       Quality and authenticity of representation

·       Delivery of regional program budget in line with approved targets

Required Skills & Competencies

·       Strong understanding of Saudi regional culture and heritage

·       Stakeholder coordination and relationship management

·       Event/program delivery capability

·       Cultural sensitivity and attention to detail

·       Strong cross-functional collaboration skills across programming, commercial, marketing, and ecosystem teams

·       Ability to balance cultural integrity with commercial objectives and outcomes

-          6–10 years of experience, with a strong background in cultural programming, event management, or heritage-related initiatives

-          Proven experience working with regional cultural programs, heritage initiatives, or community-based cultural activities

-          Strong understanding of Saudi regional cultures, traditions, and heritage diversity

-          Experience ensuring authentic representation and cultural accuracy across multiple contributors

-          Demonstrated experience managing multiple stakeholders, including:

o   Government entities

o   Regional representatives

o   Cultural institutions

-          Ability to coordinate and align diverse stakeholders with varying expectations and requirements

-          Experience working within structured or government-led environments is preferred

-          Proven experience in planning and delivering multi-activity or multi-location programs

-          Ability to manage parallel program streams across different zones or locations

-          Experience translating high-level programming plans into detailed schedules and execution plans

-          Experience working closely with operations teams to ensure program feasibility and delivery

-          Understanding of site logistics, capacity management, and event constraints

-          Ability to support delivery in live, fast-paced environments

-          Experience in large-scale cultural festivals, national events, or destination programming

-          Exposure to multi-regional or multi-cultural program environments

-          Experience in pre-opening or activation phases is an advantage