National Sales Manager General Lab & Life Science

A strategic and hands-on
sales leader who can combine commercial vision with strong execution, build a
high-performing team, develop strategic customer relationships, and deliver
sustainable growth across Saudi Arabia.

Lead, develop and manage the General
Lab and Life Science sales business across Saudi Arabia.

To be responsible for
achieving national sales and profitability targets, developing the sales team,
establishing proper market segmentation and account coverage, managing
strategic government and private accounts, building a qualified sales pipeline
and ensuring disciplined execution of the complete sales cycle.

The National Sales Manager is
responsible for ensuring that each sales team member has clear territory
ownership, customer responsibilities, targets, pipeline and measurable
contribution.

• Achieve
  the assigned national annual, quarterly and monthly General Lab sales and
  profitability targets.
  
• Lead,
  manage, coach and develop the General Lab sales team across Saudi Arabia.
  
• Establish
  clear territories, account responsibilities, product responsibilities and
  individual sales targets for each team member.
  
• Maintain
  strong national awareness of major government, public, private, university,
  research, pharmaceutical, biotechnology, blood-bank, biobank and laboratory
  accounts across all regions of Saudi Arabia.
  
• Develop
  structured national market segmentation by region, customer segment,
  application, product category and business potential.
  
• Ensure
  development and continuous updating of the national customer database,
  installed base, competitor information, potential projects, consumption data
  and upcoming opportunities.
  
• Develop
  strategic account plans for major national and regional customers.
  
• Identify
  key decision-makers, end users, procurement departments, biomedical departments
  and other relevant stakeholders within strategic accounts.
  
• Develop
  new customers and new business opportunities while increasing business from
  existing accounts.
  
• Build
  and maintain a qualified national sales pipeline sufficient to support
  achievement of the assigned sales target.
  
• Conduct
  structured weekly, monthly and quarterly pipeline and performance reviews with
  the sales team.
  
• Monitor
  individual salesperson performance against targets and establish corrective or
  recovery plans when performance is below expectation.
  
• Ensure
  proper CRM discipline and accurate recording of customer activities,
  opportunities, quotations, expected orders and forecasts.
  
• Maintain
  accurate monthly and quarterly sales forecasts and identify potential sales
  gaps early.
  
• Develop
  recovery plans to close identified gaps between target, invoiced sales, open
  orders and qualified pipeline.
  
• Manage
  strategic government, NUPCO and public-sector opportunities and ensure proper
  understanding of customer procurement and PO workflows.
  
• Identify
  and manage upcoming tenders, projects, framework agreements, budgets and
  direct-purchase opportunities.
  
• Manage
  high-value capital-equipment and strategic sales opportunities.
  
• Ensure
  systematic conversion of sales leads and customer requirements into qualified
  opportunities, quotations, purchase orders and invoiced sales.
  
• Manage
  and supervise the complete sales cycle from opportunity creation through
  quotation, negotiation, PO, delivery, invoicing and collection.
  
• Maintain
  commercial discipline in pricing, discounting, product mix, gross profit and
  profitability according to company policy and approved authority.
  
• Coordinate
  with Finance and Collection to support timely customer collections and
  resolution of commercial issues.
  
• Coordinate
  effectively with Technical, Logistics, Supply Chain, Regulatory, Tender,
  Finance, Warehouse and other internal teams.
  
• Manage
  strategic supplier portfolios and ensure that agreed supplier strategies are
  translated into measurable sales results.
  
• Maintain
  strong relationships with suppliers and provide accurate market, forecast and
  business-development information.
  
• Coach
  the sales team and continuously improve their commercial, technical and product
  knowledge.
  
• Identify
  training requirements and coordinate appropriate product, sales and application
  training.
  
• Participate
  in recruitment, onboarding and performance assessment of General Lab sales
  employees when required.
  
• Monitor
  competitors, market developments, installed base, pricing and competitive
  activities.
  
• Develop
  strategies to improve Kafou Medical's positioning as a leading General Lab and
  Life Science supplier in Saudi Arabia.
  
• Ensure
  that the team develops business across the complete portfolio rather than
  depending on individual suppliers, products or existing tenders.
  
• Maintain
  regular field presence and personally support strategic customers, high-value
  opportunities and critical negotiations when required.
  
• Ensure
  compliance with company policies, reporting requirements, approval procedures
  and deadlines.
  
• Provide
  management with accurate sales, pipeline, market, customer, competitor and
  team-performance reports.
  

Requirements

• Bachelor’s degree in medical laboratory sciences, Biotechnology, Molecular Biology, Biomedical Sciences, Biology, Biochemistry, Microbiology, Pharmacy, Biomedical Engineering or another relevant scientific discipline.
  
• Minimum 5 years of relevant commercial experience. 8+ years is strongly preferred for the targeted profile.
  
• Minimum 3 years of demonstrated sales-team management or equivalent leadership responsibility.
  
• Candidate should currently be based and working in Saudi Arabia.
  
• Strong Saudi General Lab, Life Science, medical-device or related healthcare market experience.
  
• Proven national awareness of major customers and accounts across Central, Western, Eastern, Southern and other important regions of Saudi Arabia.
  
• Strong government and public-sector experience.
  
• NUPCO and tender experience is required.
  
• Strong private-sector and strategic-account experience.
  
• Proven history of achieving significant sales targets.
  
• Previous responsibility for high-value sales pipelines and transactions.
  
• Experience managing several salespeople, regions and product categories.
  
• Experience with both capital equipment and recurring consumables is strongly preferred.
  
• Experience with multi-brand / multi-product portfolios.
  
• Experience in business development and new-account generation.
  
• Previous responsibility for sales forecasting, pipeline management and CRM.
  
• Experience managing pricing, profitability and commercial negotiations.
  
• Previous responsibility for the complete commercial cycle through invoicing and collection.
  

Benefits

• Flexible working hours and a healthy work environment.
  
• Opportunities for personal growth and skill development.
  
• Competitive sales incentive plans.
  
• ​Annual travel tickets and exit/re-entry visas.