Sales Manager Events & Exhibitions

We are seeking a dynamic and results-driven Sales Manager - Events & Exhibitions to drive business growth by securing and managing corporate events, exhibitions, concerts, and large-scale activations. The ideal candidate should have a strong background in sales, client relationship management, and event conceptualization, with expertise in corporate events, light shows, concerts, exhibition theme conceptualization, and booth/stand design.

Key Responsibilities:

• Develop and implement a sales strategy to secure new business opportunities in corporate events, exhibitions, concerts, and themed activations.


• Build and maintain strong relationships with corporate clients, government entities, and event organizers.


• Identify and pursue leads for B2B partnerships, sponsorships, and collaborations within the event industry.


• Work closely with designers and production teams to conceptualize and pitch exhibition themes, booth designs, and event setups tailored to client needs.


• Stay updated on the latest trends in event technology, lighting, and immersive experiences to offer innovative solutions.


• Prepare and deliver persuasive sales presentations, proposals, and contracts.


• Negotiate pricing, terms, and conditions to achieve revenue targets and profit margins.


• Oversee project execution, ensuring client satisfaction and adherence to budgets and timelines.


• Represent the company at industry events, trade shows, and networking forums to generate leads.


• Monitor market trends and competitor activities to stay ahead in the event management industry.

Qualifications & Experience:

• 5+ years of experience in sales and business development within the events, exhibitions, or entertainment industry.


• Proven track record in securing and managing corporate events, concerts, light shows, and exhibition setups.


• Strong understanding of booth/stand design, themed exhibitions, and event concept development.


• Excellent networking, negotiation, and communication skills.


• Ability to work under pressure, meet sales targets, and drive revenue growth.


• Experience working in Saudi Arabia or the GCC market is a plus.


• Fluent in English; Arabic proficiency is an advantage.