Vice President - Fleet Sales

Company: Arabian Frontier Company (Distributor of Voyah & MHERO)

Location: Riyadh-Kingdom of Saudi Arabia (KSA)

Reports To: Executive Vice President   / Managing Director

Employment Type: Full-Time

 

Company Overview

Arabian Frontier Company is the premier distributor of Voyah and MHERO automotive brands in the Kingdom of Saudi Arabia. We are dedicated to delivering premium luxury aesthetics, advanced off-road capabilities, and exceptional customer experiences. As we rapidly scale our operational footprint to open state-of-the-art showrooms and service workshops across major regions—including Riyadh, Bermet, and Dammam—we are seeking strategic leaders to drive our next phase of commercial and B2B growth.

Role Summary

The Vice President of Fleet / B2B is a critical leadership role responsible for establishing and scaling the commercial fleet, government, and subdealer operations across KSA. This executive will build and lead a lean, high-performing team, establish diverse channel strategies, and deploy the right tools, resources, and controls to ensure sustainable business. The VP will act as the key liaison between Arabian Frontier Company, major corporate and government clients, subdealers, and our OEMs to guarantee maximum geographical exposure while strictly adhering to premium brand standards.

Key Responsibilities

Strategic Channel Development & Subdealer Management

• Develop and execute comprehensive B2B channel strategies targeting corporate fleets, government entities, and commercial sectors across all levels.

• Structure, negotiate, and manage subdealer distribution agreements to ensure optimum geographical presence and market penetration across the Kingdom.

• Drive commercial expansion by establishing sustainable business models and operational milestones for the subdealer network.

Team Leadership & Resource Management

• Recruit, build, and direct a lean, highly effective Fleet and B2B sales team.

• Equip the team with the necessary tools, CRM systems, resources, and control mechanisms to optimize lead generation, pipeline management, and client retention.

• Foster a culture of accountability and high performance tailored to the premium automotive sector.

Relationship Management & OEM Alignment

• Cultivate and maintain strong, long-term relationships with key decision-makers in government agencies, large corporate fleets, and subdealer networks.

• Ensure all B2B and subdealer activities strictly adhere to Voyah and MHERO brand strategies, luxury experience design, and OEM operational standards.

• Actively involve and collaborate with the OEM whenever necessary to secure strategic support, customized solutions, or commercial backing to acquire and retain major fleet partners.

Qualifications & Experience

• 7+ years of senior leadership experience in automotive Fleet, B2B sales, or commercial channel management within the KSA market.

• Proven track record of structuring complex subdealer agreements and managing geographically dispersed sales networks.

• Aware if all government purchase processes for their automative requirements.   

•Strong and up-leveled  analytical and communication skills . 

 •Deep understanding of the automotive business models in the kingdom of Saudi Arabia and capability of multichannel business control . 

• Exceptional negotiation, relationship-building, and stakeholder management skills.

• Ability to thrive in a rapid-expansion environment, scaling operations efficiently with a lean, agile team.

• Fluency in Arabic and English.