Creative Content Producer

Our client is a leading European provider of premium natural pet nutrition, focused on supporting pet health and wellbeing through high-quality, minimally processed food. The business offers a broad range of fresh and gently cooked meals, functional snacks, and supplements, combining quality ingredients with nutritional expertise to deliver healthy and nutritious solutions for pets.

Role overview

As Creative Content Producer you will own all graphic design and asset production across social, campaigns, email, POS, packaging and landing pages. You’ll manage the asset library, direct photography and video shoots, produce print-ready artwork, and manage exhibition coordination with PR & Communications. You’ll line manage the Junior Creative Content Producer, delegating production tasks while focusing on complex design work, shoot direction and AI experimentation.

Job Type: Full Time/Permanent

Location: Cape Town

Work Place: Hybrid

Focus areas: Design, Asset production, Photography/video, POS

Reports to: Head of Marketing

Requirements

• 3+ years in graphic design or creative production role
• Proficiency with Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro)
• Experience with brand asset management and version control
• Portfolio demonstrating design range and quality
• Some experience with video production or photography direction
• Demonstrable experience or openness to using AI image generation tools
• Degree in graphic design, fine arts, communications or equivalent experience
• Strong graphic design skills — experienced with Adobe Creative Suite
• Detail-oriented — meticulous about design quality and brand consistency
• Project management skills — able to manage shoots, deadlines and multiple workstreams
• Collaborative — works well with Brand Leads, Social Media Manager and creative team
• Organised — manages asset library and version control effectively
• Uses AI as a working tool — comfortable experimenting with AI image generation
• Video production or photography direction experience is a plus

Responsibilities

• Graphic design and asset production - Create all graphic assets — social, campaigns, email, POS, packaging, exhibitions, landing pages - Design email templates and campaign creative based on Brand Lead briefs - Create social media graphics, video assets and thumbnails - Produce landing page design assets per Digital Manager specifications - Maintain design consistency and brand guidelines across all outputs
• Asset library management - Own asset library structure, naming conventions, version control and access - Receive assets from photographers and videographers; organise and tag appropriately - Coordinate with Brand Leads on asset approvals before assets enter library - Maintain master asset database and documentation - Implement and maintain asset naming convention and folders.
• POS and packaging production - Own production point for all POS and packaging artwork across all brands - Receive POS briefs from Brand Leads and create production specifications - Maintain master POS template library; update templates with Brand Lead input - Manage print suppliers, deadlines and quality control - Coordinate exhibition POS timelines with PR & Communications
• Photography and video - Project manage photography and video shoots - Manage shot lists, locations, scheduling and logistics - Oversee post-production editing and asset delivery - Ensure shoot output is properly tagged and organised before entering library
• Exhibition coordination - Coordinate with PR & Communications on exhibition planning and logistics - Manage POS and visual asset requirements for exhibitions - Support exhibition setup and materials coordination
• AI-assisted content and asset production - Use AI to assist with design ideation, concept exploration and digital ad output - Build prompting frameworks for consistent AI-assisted production - Experiment with AI image generation tools and integrate learnings - Document best practices for AI-assisted production
• Line management - Manage Junior Creative Content Producer — delegation, development and performance - Assign asset production tasks and oversee quality - Provide feedback on design and production work - Support junior team member development

AI in this role

• Use AI daily for design ideation, concept exploration and mood board creation
• Use AI to assist with asset production and variations — draft multiple options quickly
• Use AI image generation for mockups and concept visualisation
• Use AI to help with tagging and organising asset library
• Build and refine AI prompting frameworks for consistent output
• Stay current with emerging AI tools and integrate relevant tools into workflows