Direct Communications Lead

Do you enjoy
creating meaningful customer experiences through personalised communication?
Are you passionate about CRM, customer journeys, data analysis and delivering
campaigns that make an impact?

Your
responsibilities will include:

• Develop and execute one -to -one
  customer communication strategies across the customer lifecycle.
  
• Support campaign owners in planning
  and implementing customer communication strategies.
  
• Coordinate customer communications
  across multiple business areas to ensure relevance and consistency.
  
• Manage customer segmentation and
  audience selection for targeted campaigns.
  
• Execute and monitor communication
  campaigns using CRM and marketing automation platforms.
  
• Upload, test and deploy
  communications through established approval processes.
  
• Analyse campaign performance and
  provide recommendations to improve customer engagement.
  
• Produce reports and present findings
  to management and cross -functional stakeholders.
  
• Optimise customer addressability
  across available communication channels.
  
• Support the continuous improvement of
  communication platforms and reporting capabilities.
  
• Ensure all communications comply with
  company standards and best practices.
  

Business Areas
You'll Support

• Brand Marketing
  
• Retail Marketing
  
• Customer Support
  
• Financial Services
  

Requirements

Essential
Skills

• Ability to define, coordinate and
  execute customer communication strategies across multiple channels.
  
• Strong understanding of CRM and
  customer lifecycle management.
  
• Experience analysing customer
  engagement data and using insights to improve performance.
  
• Customer segmentation and audience
  management experience.
  
• Advanced Microsoft Excel skills.
  
• Advanced Microsoft PowerPoint and
  Word skills.
  
• Excellent report writing and
  communication skills.
  
• Strong presentation and stakeholder
  engagement abilities.
  
• High attention to detail.
  
• Ability to work in a fast -paced Agile
  environment and meet tight deadlines.
  
• Self -motivated with a proactive
  approach.
  
• Commitment to continuous learning and
  professional development.
  

Advantageous
Skills

• Experience with Adobe Campaign
  Standard or Classic.
  
• Experience with SAP Emarsys and/or
  Microsoft Dynamics.
  
• Automotive industry experience.
  
• Experience in industries with
  advanced CRM maturity, including loyalty programmes, telecommunications,
  digital commerce or similar sectors.
  

Qualifications
and Experience

• Degree in Marketing, Business
  Management, Commerce or a related field.
  
• 3–5 years' experience as a Marketing
  Specialist within a CRM -driven environment.
  
• Proven experience developing and
  executing customer communication strategies.
  
• Experience working with large
  customer and transactional datasets.
  
• Advanced proficiency in Microsoft
  Excel, PowerPoint and Word.