E-Commerce Marketing Specialist - Tapestry - Sandton Head Office

• Plan, execute, and report on digital marketing campaigns across multiple online platforms

• Implement and optimize SEO strategies including keyword research, metadata updates, and website content optimization

• Manage content marketing initiatives, including blog strategy, content audits, imagery sourcing, and website uploads

• Develop website communication journeys through WhatsApp, chatbots, push notifications, and broadcast messaging

• Create, implement, and optimize email marketing campaigns and automated customer journeys to drive engagement and sales

• Develop lead acquisition strategies and manage customer databases for email, WhatsApp, and push notification communications

• Execute social media marketing campaigns to increase brand awareness, website traffic, customer engagement, and lead generation

• Monitor and analyze website, product and campaign performance using Google Analytics 4, Hotjar, and other reporting tools

• Support Conversion Rate Optimization (CRO) initiatives by enhancing website content, user experience (UX) and user interface (UI)

• Identify and manage external digital advertising opportunities and partnerships that align with brand objectives

• Build and maintain relationships with external partners, agencies, and internal stakeholders to support marketing and eCommerce initiatives

• Collaborate with internal teams to communicate product updates, website changes, and online marketing strategies

• Marketing/Business Tertiary qualification 

Experience:

• Minimum of 1-year Digital Marketing experience including executing marketing campaigns, content creation, social media and email marketing. 

• Advantageous: Experience with the Magento eCommerce platform 

Skills:

• Understanding of SEM including Google PMax and Search Campaigns

• Understanding of SEO

• Copywriting skills. 

• Google Analytics 4 knowledge. 

• Conversion Rate Optimization knowledge including the use of tools such as Hotjar

• Excellent communication skills

• Strategic thinking

• Excellent organizational skills with the ability to manage multiple tasks across different platforms

Behaviours:

• Collaborative team player

• Creative and innovative thinker

• Agile and adaptable in a fast-paced environment.

• Positive mindset

Preference will be given, but not limited to candidates from designated groups in terms of the Employment Equity Act.