Mission/ Core purpose of the Job:
The Quality Assurance (QA) Analyst is responsible for monitoring, evaluating and improving the quality of operational processes and customer interactions across the business. The role supports operational excellence by ensuring compliance with quality standards, identifying improvement opportunities, providing coaching and feedback, and delivering insights that enhance customer experience, operational efficiency and business performance.
The QA Analyst works closely with operational teams to promote consistent service delivery, drive quality improvements and support a culture of continuous improvement.
Key Performance Areas:
Monitoring and Evaluation:
Regularly monitor interactions across all communication channels, including calls, WhatsApp, SMS, tickets, and emails, for adherence to quality standards.
Conduct comprehensive assessments based on established quality parameters, including but not limited to average response time, handling time, customer satisfaction ratings, Net Promoter Score (NPS), and Customer Satisfaction (CSAT) scores.
Conduct quality evaluations against defined standards, procedures and compliance requirements.
Analyse quality trends and operational performance to identify improvement opportunities.
Coaching and Development:
Provide constructive feedback and coaching to agents based on evaluations of interactions across multiple channels, aiming to enhance their performance and adherence to quality standards.
Support Team Leaders with coaching opportunities to improve performance.
Mentor agents in refining their communication skills, problem-solving abilities, and overall professionalism across diverse communication platforms.
Assist in developing quality awareness within operational teams.
Reporting and Communication:
Prepare detailed reports for Operations including individual agent evaluations across various channels, and present findings to management regularly.
Keep management informed of emerging trends, challenges, and opportunities for improvement within the call centre environment, spanning all communication channels.
Highlight trends, risks and improvement opportunities to management.
Stakeholder Collaboration:
Work closely with Operations, Training and Team Leaders to improve service quality.
Participate in calibration sessions to ensure consistent quality scoring.
Support quality initiatives and operational projects where required
Education:
Experience:
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