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About PayJoy
PayJoy, a Public Benefit Corporation, is a mission-first credit provider dedicated to helping under-served customers in emerging markets to achieve financial stability and success. Our patented technology for secured credit provides an on-ramp for new customers to enter the credit system. Through PayJoy’s point-of-sale financing and card offerings, customers gain access to a modern quality of life. PayJoy’s credit also allows our customers to seize opportunities as micro-entrepreneurs, and acts as insurance for tough times. Through our cutting-edge machine learning, data science, and anti-fraud AI, we have served over 18 million customers as of 2025 while achieving solid profitability for sustainable growth.
This role
The Marketing Manager South Africa is responsible for driving localized brand growth and customer acquisition/ originations through strategic marketing initiatives across the South African market. The role leads PR, partner marketing, retail kiosk marketing, point-of-sale visibility, branding, and integrated campaigns to strengthen PayJoy’s market presence, increase customer engagement, and support revenue growth. This position works cross-functionally with Sales, Partnerships, CX, Collections and Operations to execute high-impact marketing programs that enhance channel performance and drive device activations.
Responsibilities
- Ensure consistent brand positioning and messaging across all customer and partner touchpoint.
- Develop and execute localized marketing campaigns to drive customer acquisition, brand awareness, and revenue growth in South Africa.
- Manage partner marketing initiatives with retail and channel partners to increase activations and strengthen market presence.
- Oversee kiosk branding, visibility, and customer engagement strategies across retail environments.
- Drive PR and communications activities to enhance PayJoy’s brand reputation and media presence in the market.
- Collaborate cross-functionally with Sales, Partnerships, CX, Collections and Operations teams to support commercial objectives and campaign execution.
Requirements
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- 5+ years of experience in marketing, trade marketing, brand management, or partner marketing.
- Experience managing integrated marketing campaigns across retail and channel environments.
- Strong understanding of PR, branding, point-of-sale marketing, and customer acquisition strategies.
- Proven ability to manage cross-functional stakeholders and external partners effectively.
- Experience in fintech, telecommunications, retail, or consumer finance industries is preferred.
- Strong project management, communication, and analytical skills with the ability to execute in a fast-paced environment.
- Demonstrated ability to drive market growth and support commercial objectives through marketing initiatives.
Benefits
- 100% Company Funded : Private Health Insurance for employee and immediate family
- Pension Fund
- Company-funded employee life and disability insurance
- 20 days vacation, unlimited sick leave
- $2,000 USD annual Co-working Travel perk
- $2,000 USD annual Professional Development perk
- Phone Finance, headphone benefit, home office equipment allowance and wellness perks
- Catered Lunch
PayJoy is proud to be an Equal Employment Opportunity employer and we welcome and encourage people of all backgrounds. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
Finance for the next billion * Ownership * Break Through Walls * Live Communication * Transparency & Directness * Focus on Scale * Work-Life Balance * Embrace Diversity * Speed * Active Listening
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
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