Marketing Staff

Marketer duties and responsibilities:

• Collaborating with sales, marketing, advertising, product design and product development team members to planning promotional marketing campaigns

• Creating editorial and content creation calendars for various media platforms and outlets

• Assisting with the design, negotiation and placement of billboards, traditional media ads on TV and radio, social media ads and email blasts

• Producing a brand style guide that best captures the company or client’s voice and mission

• Helping team leads set, allocate and monitor the budget of each project

• Meeting with clients to discuss brand guidelines, goals, budget and timelines

• Conducting market research to determine a target audience’s needs, wants, habits, interests and other relevant factors used in creating targeted marketing campaigns

• Researching previous successful campaigns to understand what worked, what didn’t and what can be improved

• Reviewing the progress and success of a campaign, making adjustments or pitching ideas for new campaigns as necessary,

Requirements

Marketer skills and qualifications:

• Effective writing, speaking, presenting and active listening skills

• Good interpersonal skills, including the ability to collaborate with management, team members, clients and customers where applicable

• Familiarity with content management systems, webpage analytics, customer relationship management and other relevant software

• Data analysis, critical thinking, problem -solving and decision -making

• Understanding of industry best practices

• Creativity, adaptability and familiar with current marketing trends

• Excellent collaboration and teamwork skills

• Project management skills, like goal -setting and deadline management

• Great organization, time management and prioritization abilities

• Comfortable in high -pressure and fast -paced environments.