Mid-Market Business Development Executive

Salary :

R40,000 - 80,000 monthly

Company : Potentiam Ltd

Job Type : Full Time

Cape Town, South Africa

Job Description - Mid-Market Business Development Executive

Potentiam is a fast-growing global offshore solutions provider connecting top talent with leading UK and European businesses. With offices across South Africa, Romania, India, and Brazil, we offer international exposure, real career progression, and the opportunity to work with high-performing global teams.

We combine global opportunity with local support - giving you the chance to grow, make an impact, and build a long-term career in a business that’s scaling fast.

Global clients. Clear progression. Real opportunity.

About Our Client

Our client is an energy and sustainability consultancy, founded in 1997 to solve energy management problems in very large, complex commercial estates.

This remains the core of our business driven by a commitment to sustainability and the goal of reducing our clients’ carbon footprint.

Purpose of Role

The Mid-Market Opening Agent is responsible for generating and qualifying new business opportunities within the Mid-Market team.

This role plays a key part in the early stages of the sales process, focusing on proactive outbound engagement with prospective customers to understand their energy needs, challenges, and readiness to engage.

Using effective questioning and research, you will assess suitability, qualify leads against agreed criteria, and identify opportunities that align with the organisation’s solutions.

By building strong initial relationships and maintaining accurate records of activity and insight, the role supports the wider sales team by developing a consistent, high quality pipeline and contributing to sustainable business growth.

Duties & Responsibilities

Lead Management:

Proactively call and manage new business data.

Qualify leads up to Letter of Authority (LOA) stage.

Sales & Revenue Targets:

Generate between £40,000 – £80,000 of new business revenue per month.

Contribute to overall team targets through consistent pipeline development.

Pipeline Development:

Build, manage, and maintain a strategic sales pipeline.

Ensure all opportunities are progressed efficiently and documented accurately.

Industry Knowledge:

Develop a working understanding of the energy market and key industry drivers.

(targets subject to management review)

Skills & Abilities

3-5 years B2B Sales Experience

Prior experience working with CRM systems, with confidence in accurately recording customer interactions, managing pipelines, updating opportunities, and producing basic reports to support sales activity and forecasting.

Background in SaaS, Tech, Sustainability, Energy will be valuable

Proven sales experience is essential (junior / mid/ senior level), demonstrating the ability to identify opportunities, handle objections, and consistently convert leads into successful outcomes.

Experience working towards KPIs and performance targets is desirable, including managing personal sales targets, activity-based metrics (such as calls, meetings, or follow-ups), and contributing to wider team or business objectives.

Strong organisational and time management skills, with the ability to prioritise workload effectively in a fast-paced environment and manage multiple leads or accounts simultaneously.

Excellent communication skills, both written and verbal, with the confidence to engage professionally with customers and internal stakeholders.

Location and Hours

Cape Town CBD, Hybrid - 10:00-19:00 SAST

Data Privacy Notice

The personal information you provide during the application and recruitment process will be used solely for recruitment purposes, in accordance with our data protection policies.

For any questions regarding data processing related to HR activities, please contact Chantal Endemann at [email protected].

All data shared with third parties complies with applicable confidentiality and retention requirements.

Original job Mid-Market Business Development Executive posted on GrabJobs ©. To flag any issues with this job please use the Report Job button on GrabJobs.

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Mid-Market Business Development Executive

Job Description - Mid-Market Business Development Executive

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