Paid Specialist

Being a part of the Hollywoodbets Purple Team is an opportunity to become a part of one of South Africa’s biggest success stories. From humble beginnings in Durban, Hollywoodbets has grown into a powerhouse brand operating across Africa and the United Kingdom. And that’s just the beginning. Our talented Team is on a mission to increase our global footprint, ready to take on any challenge because at Hollywoodbets, not even the sky is the limit. Join our Team and let’s reach for the stars.

We have an amazing opportunity for a Paid Specialist to be based in Umhlanga, Durban. Do you think you have what it takes to be our newest Purple Star?

With Hollywoodbets You Will:

Innovate and create as part of a like-minded, authentic Team eager to achieve goals.

Embrace challenges and the thrill of working in a vibrant and fast-paced industry.

Grow with our development plans and culture that allows you to further your career.

You Bring:

• Min 2 -3 Year Experience in SEO and PPC

A bonus to have:

• Degree in Marketing, Digital Technologies, or relevant field.

What You’ll Do For The Brand:

Operational

• Ensure that the Google account is set-up correctly, accurate key word bidding is practiced and that the correct spend is allocated per product to ensure alignment with budget requirement and agreed targets.
• Running Adwords (Google Search & Google GDN/Smart Display) 
• Implement and manage day-to-day programmatic buys across multiple channels, formats, and campaigns
• Ensure targets are achieved and manage, analyse and optimise campaigns to achieve and exceed KPI’s
• Optimise CTRs, landing pages, quality score, and conversion rates
• Ensure that accounts are optimized according to targets – leads generated vs. operational requirements.
• Ensure effective keyword research and implementation.
• Ensure that Ad-copy is implemented, aligned, and tested as per Brand AdWords Strategy.
• Provide adhoc, weekly and monthly reports to all internal parties based on performance per product and per brand
• Provide quarterly analysis on overall AdWords performance
• Ensure that quarterly reviews are conducted with Google and that continues updates are communicated
• Intermediate to Advanced experience using Google Analytics and Google Tag Manager
• Ensure continuous communication and meetings exist between all internal stakeholders to ensure target requirements are met.
• Training intervention attendance.
• Application of training, initiatives, and process changes.
• Finding new ways of generating efficiencies and effectiveness across business / department.
• Innovate new technologies and ways of working, monitor market trends to support internal growth and efficiency strategies.
• Showing initiative to improve processes and build efficiencies without being prompted. 
• Advocate company policy and process, support client retention. Actively work to business goals such as margin and client retention
• Must be willing to work within the various digital marketing functions (email, SMS, Affiliate marketing, SEO, etc.). Willing to learn and broaden knowledge across the entire digital marketing scope
• Having a basic understanding of Yahoo and Bing but not limited to. 
• Prior experience in content marketing, content growth and SEO
• Working knowledge of search engine optimization practices
• Outstanding ability to think creatively, strategically, and identify and resolve problems
• Excellent verbal and written communication skill
• Ability to work within a team and independently
• Strong organizational, time management, and analytical skills
• Reviewing and analyzing client sites for areas that can be improved and optimized
• Identifying powerful keywords to drive the most valuable traffic
• Writing powerful calls-to-action to convert visitors
• Filling websites and other content with effective keywords
• Research competitors and provide suggestions for improvement
• Regular audits, both large and small.
• Identify the latest trends and technologies affecting our industry. Keep abreast with best practices

People

• Comply with company policy and values.

Compliance, risk and quality

• Compliance with company policies and procedures.
• Ensure logical saving of all work, designs, artwork, approvals etc.
• Ensure that all artwork, designs, approvals etc are chronologically saved/backed up.
• Ensure error free designs with accurate content.
• Ensure that designs are free from racial, gender bias, derogatory, defamatory comments.

Growth and new markets/products

• Ensure measures are put in place and steps are taken to achieve the short term, medium term and long-term goals.
• Product innovation, new service offerings to customers.
• Source new customers.

What You’ll Bring To The Team:

• Project management
• Reporting
• Digital marketing

So, are you ready to level up, learn, and perform at your best? Apply now!
 

Please be advised that should you not be contacted within 30 days, kindly consider your application to be unsuccessful.