This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for an Email Marketing Specialist based in South Africa.
As an Email Marketing Specialist, you will play a central role in driving retention, engagement, and revenue growth for a diverse portfolio of eCommerce and DTC brands. In this remote-first role, you will own lifecycle and CRM marketing strategies across email and SMS channels, transforming customer data into high-performing campaigns and automated flows. You will collaborate closely with clients and internal creative teams to design compelling messaging, optimize campaign performance, and continuously refine retention strategies. This position blends creativity, analytics, and strategic thinking in a fast-paced environment where your work directly impacts client growth and customer loyalty. It is an ideal opportunity for a marketing professional who thrives in performance-driven, client-facing roles.
Accountabilities
- Own and execute lifecycle and retention marketing strategies across email and SMS channels for multiple eCommerce client accounts.
- Develop and manage monthly campaign calendars aligned with promotional, seasonal, and evergreen marketing initiatives.
- Create high-converting messaging strategies, including subject lines, previews, hooks, CTAs, and campaign narratives tailored to each brand.
- Write and optimize email and SMS campaigns that balance storytelling with direct-response performance marketing principles.
- Analyze campaign and automation performance on a regular basis, identifying opportunities to improve engagement, conversion, and retention.
- Translate marketing data into actionable insights and strategic recommendations for clients.
- Prepare and present performance reports, campaign summaries, and strategic plans in client-facing meetings.
- Collaborate with designers, copywriters, and account teams to ensure timely and accurate campaign execution.
- Identify opportunities to expand client accounts through segmentation, automation, and advanced lifecycle strategies.
Requirements
- Minimum of 3 years of experience in email marketing, CRM, lifecycle, or retention marketing roles.
- Proven experience managing email and SMS campaigns for eCommerce or direct-to-consumer (DTC) brands.
- Strong copywriting skills with the ability to produce persuasive, conversion-focused marketing content.
- Solid understanding of customer lifecycle marketing, retention strategies, and behavioral segmentation.
- Experience developing campaign calendars, promotional strategies, and automated customer journeys.
- Strong analytical skills with the ability to interpret performance data and translate insights into action.
- Confident in client-facing communication, including presenting performance reports and strategic recommendations.
- Experience collaborating with cross-functional teams such as designers, developers, and marketing strategists.
- Familiarity with SMS marketing platforms and paid media integration is considered an advantage.
Benefits
- Competitive salary aligned with experience and qualifications.
- Fully remote role with flexible working arrangements.
- Opportunity to work with high-growth eCommerce brands and impactful marketing campaigns.
- Exposure to advanced lifecycle marketing strategies and data-driven retention systems.
- Collaborative and fast-paced environment focused on measurable performance and continuous improvement.
- Long-term career growth potential within a rapidly expanding organization.
- Opportunity to work on campaigns that reach large, high-value audiences across multiple industries.
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