GTM Specialist

You build and run smart Go-to-Market systems that don’t rely on luck, but on data, structure, and hyper-personalized communication. You know exactly how to build a strong pipeline within a clearly defined ICP, delivering the right message, at the right time, through the right channel.

For both our own agency and our clients, you develop scalable Account-Based Marketing (ABM) programs that connect marketing, sales, and tech into one performance-driven machine. You’ll collaborate with SEA, CRO, and sales specialists to create campaigns that truly deliver results: more leads, more deals, more impact.

Key Responsibilities

• Develop and execute Go-To-Market strategies.

• Independently define strategy, set up, monitor, and optimize campaigns in collaboration with the commerce and campaigns teams.

• Co-develop GTM/ABM strategies for clients.

• Translate ICPs and market insights into data-driven account selection and outreach.

• Set up ABM flows using tools like Clay, Instantly, LinkedIn Sales Navigator, or similar.

• Build personalized flows, email sequences, LinkedIn touches, and micro-content tailored to buying groups.

• Work with intent data, CRM signals, and enrichment tools to spot opportunities early.

• Create dashboards and reports tracking pipeline growth, meetings, conversion rates, and revenue impact.

• Collaborate closely with the internal sales and marketing teams (Team NL handles client contact).

• Contribute to knowledge sharing and innovation around modern GTM and ABM strategies within the team.

Day-to-Day Tasks

• Generate high-quality prospect lists for the commerce team.

• Set up lead generation (ABM) campaigns.

• Help shape GTM strategies for clients based on strategic sessions and team input.

• Build and optimize outreach flows in Clay, LinkedIn, or similar tools.

• Manage lists, segmentation, enrichment, and trigger-based workflows.

• Write personalized outreach messages (email, LinkedIn).

• Monitor engagement, open and reply rates, meetings, and pipeline progression.

• Work within the CRM system Orbit/Teamleader.

• Minimum of 3–5 years of experience in Account-Based Marketing or GTM operations.

• Proven experience building scalable ABM systems, not just running standalone campaigns.

• Strong understanding of data-driven segmentation, ICP definition, and account prioritization.

• Experience with tools such as Clay, LinkedIn Sales Navigator, and Instantly.

• Analytical and commercially minded, you know the balance between automation and genuine personalization.

• You’re fluent in the languages of both marketing and sales.

• Bonus: experience working in an agency environment and with B2B sales cycles.

• Bonus: experience in Dutch clients/market/language.

You’ll Succeed in This Role If You

• Deliver demonstrably high-quality (within ICP) leads.

• Deliver demonstrably high-quality (within ICP) leads for clients.

• Bill at least 80–90% of your hours on client work.

Digital Toolkit

Clay, Instantly, LinkedIn Sales Navigator, GA4, Looker Studio, Slack, Orbit/Teamleader.

Behind the Scenes

Team NL manages client contact; you focus on your craft — building smart systems that drive connection and growth. You bring structure, data, and creativity together into one scalable GTM engine.

AI

Working with AI isn’t a nice-to-have — it’s a must-have. The world is changing fast, and you move with it. You’re top of your game when it comes to applying AI in your field, using the latest techniques to work faster, smarter, and better than the rest.