Sales Development Representative

Position: Sales Development Representative (SDR)

We are a full-service International growth consultancy that specialises in helping brands expand in both home and into new markets. We have offices in the UK and EU offering a full suite of commercial services from go-to-market strategies, advisory and infrastructure consulting, sales & marketing, plus value-added distribution. The Person We are seeking a dynamic and motivated individual who embodies a results-driven mindset and demonstrates exceptional common sense in their approach to challenges. The ideal candidate will possess a can-do attitude and a positive outlook, fostering a collaborative team environment while being accountable for their contributions. Attention to detail is crucial, as is the ability to communicate transparently and share knowledge generously.

We value proactive individuals who take action and consistently go the extra mile to achieve team goals. If you are a team player who thrives on delivering results and is committed to continuous improvement, we would love to hear from you!

Reporting to the Commercial Director, you will play a crucial role in driving top-of-funnel activity through appointment setting, lead generation, and pipeline development. You'll support the Sales Director, Commercial Director, and National Account Manager by engaging with a targeted list of resellers and retail prospects. This role requires a proactive and persistent approach to outbound outreach - via calls, emails, and digital campaigns - with the goal of opening doors, building relationships, and booking qualified meetings that support commercial growth.

● Qualify leads from marketing and campaign activity as sales opportunities

● Contact potential prospects via cold calls, emails, and social channels

● Set up meetings and calls between prospects and senior sales team members

● Manage and execute outreach to a defined list of target resellers and retail customers

● Build rapport and long-term relationships with prospective partners

● Identify customer needs and recommend appropriate solutions or services

● Monitor and report on outreach progress, sales funnel activity, and lead conversion to the Commercial Director

● Support marketing campaign execution, lead tracking, and follow-up coordination

● Maintain accurate records in CRM and ensure timely updates on all prospecting activity

● Confident communicator who builds trust and rapport easily

● Self-starter with strong initiative and a results-driven mindset

● Comfortable with rejection and resilient in the face of challenges

● High attention to detail and ability to manage multiple priorities

● Curious, adaptable, and committed to continuous improvement

● Strong team player who thrives in a collaborative environment

● Minimum 3 years in a relevant sales development or outbound sales role

● At least 2 years of experience in B2B sales, with a proven record of exceeding lead generation or appointment-setting targets

● Proficient in cold calling, emailing, and digital prospecting methods

● Experience working with resellers, retailers, or channel partners is highly desirable

● Skilled in using CRM systems (e.g., HubSpot, Salesforce) to manage outreach and track performance

● Familiarity with basic marketing automation tools and email campaign platforms

Location: Fully Remote

UK Working Hours: 8:30 am - 5 pm

Salary Range: R15 000 - R18 000