Sales Development Representative (SDR)

Sales Development Representative / Appointment Setter - UK B2B Market

South Africa | Full-time | UK-market working hours

Insignia Partners is a UK-based business growth, workforce and transformation consultancy. Through Insignia Partners and Insignia Search, we work with owner-led businesses where growth, people, structure and critical hiring requirements intersect.

We are looking for an experienced Sales Development Representative / Appointment Setter based in South Africa to help build our UK client pipeline. This is not a high-volume call-centre role and it is not a recruitment consultant position.

Your job will be to identify carefully selected UK businesses with genuine hiring, succession or workforce requirements, engage owners and senior decision-makers, and secure qualified discovery meetings for our leadership team.

Initial market focus

You will initially focus on engineering, construction, manufacturing and technical-service businesses, where Insignia already has active client work and relevant market experience.

What you will do

• Research target UK businesses and senior decision-makers.


• Identify current or emerging hiring, recruitment, succession and workforce triggers.


• Prospect through telephone, LinkedIn and email using professional, relevant outreach.


• Qualify the opportunity and secure discovery meetings for Insignia’s founders.


• Maintain accurate activity, notes and follow-up in our CRM.


• Work to clear activity, meeting-quality and pipeline targets.


• Feed market intelligence and messaging insight back to the leadership team.

What we are looking for

• Previous B2B SDR, appointment-setting or outbound business-development experience.


• Excellent spoken and written English.


• Confidence speaking with Managing Directors, founders and senior business leaders.


• Ability to research a company and tailor your approach.


• Strong CRM discipline, resilience and personal accountability.


• Experience targeting the UK market is highly desirable.


• Experience in engineering, construction, professional services, recruitment or consultancy would be advantageous.

What we provide

You will join a growing UK consultancy at an early stage of its development and work directly with its experienced founders. You will receive structured onboarding, clear target markets, Insignia systems and technology, ongoing coaching, and a base salary with performance-related earning potential. The intended structure is compliant South African employment through an Employer of Record partner, subject to final appointment arrangements.

How to apply

Please submit your CV and answer the three application questions included in the vacancy. Shortlisted candidates will complete a practical business-development assessment and live role play as part of the selection process.

1. Tell us about the type of outbound B2B prospecting you have previously done.


2. What activity and appointment targets were you responsible for?


3. Give an example of how you opened a conversation with a senior decision-maker who wasn't expecting your call.