We are looking for an energetic and driven Sales Development Representative (SDR) to identify and engage prospective customers, generate qualified sales opportunities, and support business growth through proactive outbound sales activity.
As the first point of contact for many prospective customers, you will introduce the company's products and services, qualify new opportunities, reactivate dormant accounts, and create high -quality sales opportunities for the wider sales team.
This is a true business development role focused on prospecting, lead generation, customer acquisition, pipeline development, and appointment setting rather than ongoing account management.
Key Responsibilities
Prospecting & Lead Generation
Identify and engage prospective customers through outbound telephone calls and email.
Build and maintain a structured pipeline of potential customers.
Generate qualified opportunities for the external sales team.
Book sales appointments, introductory meetings, and product sampling opportunities.
New Business Development
Contact prospects from marketing campaigns and supplied lead lists.
Introduce prospective customers to the company's products, services, and unique value proposition.
Qualify opportunities based on customer profile, spend potential, product fit, and buying timeframe.
Support the conversion of prospects into active trading accounts.
Achieve agreed targets for new customers, opportunities, and pipeline growth.
Dormant Account Reactivation
Re -engage inactive and lapsed customers through planned outbound activity.
Understand reasons for lost or reduced business and identify opportunities to win customers back.
Promote new products, seasonal ranges, supplier promotions, and commercial initiatives.
Sales Campaign Execution
Deliver outbound call campaigns aligned with commercial objectives.
Promote seasonal products, exclusive ranges, supplier promotions, and new product launches.
Gather customer feedback, competitor intelligence, and market insights.
Share valuable information with Sales, Marketing, Customer Service, and Commercial teams.
CRM & Pipeline Management
Maintain accurate customer records within CRM and internal systems.
Record all customer interactions, outcomes, objections, and follow -up actions.
Effectively manage your sales pipeline and diary.
Provide regular updates on activity levels, opportunities, and results.
Collaboration
Work closely with the wider commercial and sales teams.
Support customer acquisition initiatives and business growth campaigns.
Ensure qualified opportunities are handed over clearly and professionally to the appropriate sales colleagues.
Key Performance Indicator
Complete a minimum of 70 quality outbound calls per day.
What We're Looking For
The ideal candidate is energetic, proactive, and thrives in a target -driven sales environment. You enjoy speaking with customers, uncovering opportunities, and building strong relationships from the very first conversation. You'll take ownership of your pipeline, consistently deliver high levels of outbound activity, and play an important role in driving business growth.
If you're looking to develop your sales career within a supportive, fast -paced environment where your efforts directly contribute to commercial success, we'd love to hear from you.
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