Sales Development Representative

Build qualified pipeline through disciplined outbound prospecting, high-volume calling, structured follow-up, and accurate CRM execution.

Sandton, Johannesburg | In-person | R24,000 per month negotiable

ABOUT OUR CLIENT

The company operates an in-person sales environment focused on outbound prospecting and qualified pipeline generation.

Its sales operation uses structured prospecting processes across calls, email, LinkedIn, CRM systems, dialers, sales engagement platforms, and AI-enabled tools.

THE ROLE: SALES DEVELOPMENT REPRESENTATIVE

The Sales Development Representative is responsible for creating qualified pipeline through disciplined outbound prospecting, high-volume calling, structured follow-up, and clean CRM execution.

The role focuses on identifying target accounts, reaching decision-makers, qualifying business pain, and booking high-quality meetings for the Account Executive teamSuccess is measured through activity quality, qualified meetings, pipeline contribution, CRM discipline, and coachability. The role is based in-country and works from the company office, aligned with local team cadence, coaching, and performance standards.

KEY RESPONSIBILITIES

• Execute daily outbound prospecting through calls, email, LinkedIn, and other approved channels.


• Make high-volume, high-quality calls to targeted accounts and personas.


• Research accounts before outreach and tailor messaging to relevant business problems.


• Qualify prospects using the company’s qualification framework.


• Book qualified meetings for Account Executives with clear notes, context, and next steps.


• Maintain accurate CRM records, including activities, dispositions, contact data, lead status, and qualification notes.


• Follow approved sequences, scripts, messaging, and objection-handling frameworks.


• Attend daily standups, call reviews, coaching sessions, and in-person training.


• Provide market feedback on messaging, objections, personas, and data quality.


• Meet or exceed activity, meeting, show-rate, and pipeline-quality targets.


• Represent the company professionally in all prospect interactions.


• Work towards daily outbound call targets.


• Complete daily prospecting activities.


• Generate conversations with target personas.


• Book qualified meetings.


• Maintain meeting show rates.


• Generate qualified pipeline accepted by Account Executives.


• Maintain CRM hygiene and data accuracy.


• Complete ramp requirements and demonstrate skill progression.

Final quotas will be set according to country, segment, territory, ramp stage, and market maturity.

ABOUT YOU

• 0–3 years of experience in sales, business development, customer-facing work, recruitment, call centre, SaaS, ERP, CRM, or professional services.


• Comfortable making cold calls and handling rejection.


• Strong spoken communication skills.


• Able to work full-time in person from the assigned office.


• Strong work ethic, discipline, and willingness to follow a structured sales process.


• Professional written communication skills.


• Coachable and eager to improve.


• High-energy, resilient, and consistent.


• Comfortable working to daily activity targets.


• Able to understand business problems and ask clear discovery questions.


• Organised enough to manage follow-up without losing details.


• Strong team orientation and willingness to contribute to an in-person sales culture.


• Comfortable using AI-enabled tools, CRM systems, dialers, and sales engagement platforms.


• Basic CRM or sales-tool experience is preferred but not required.