SEA Specialist (Search Engine Advertising)

Are you an SEA specialist who not only enjoys managing campaigns but, above all, wants to know what results they deliver? Do you get energized by analyzing data, optimizing campaigns, and constantly looking for ways to get more out of the marketing budget?

Then we have a great challenge for you at BrightOrange Staffing!

How You’ll Make a Difference

As an SEA Specialist, you’ll be responsible for our online B2B lead generation for our Dutch organization. You’ll have plenty of autonomy to work independently and take ownership of the SEA campaigns. You’ll look beyond clicks and conversions: What kind of leads do our campaigns generate, and do they actually contribute to our commercial goals?

You’ll work closely with marketing, sales, and other specialists within the organization. You’ll bring the data, insights, and areas for improvement; together, you’ll ensure that campaigns are increasingly aligned with the target audience.

What will you be doing?

• Manage and optimize our Google Ads campaigns on a daily basis, including Search, Display, and Remarketing;

• Critically analyze existing campaigns and translate data into concrete improvements;

• Monitor budgets, results, and conversions and know how to translate these into B2B lead generation;

• Identify bottlenecks and opportunities and address them independently;

• Contribute ideas regarding landing pages and conversion optimization;

• Keep a close eye on developments in SEA, online marketing, and our target audiences;

• Work with GA4 and monitor conversion tracking and attribution models;

• Analyze the competition and translate relevant developments into opportunities;

• Report on results and provide sales and marketing with insights into campaign performance;

• Contribute ideas on the further development of our online marketing strategy.

In short: you’ll ensure that SEA not only runs smoothly but also demonstrably contributes to our commercial growth.

What You Bring to the Table

• You have (at minimum) bachelor level of work and thinking and several years of relevant experience with SEA;

• Google Ads holds few secrets for you; experience with B2B lead generation is a plus;

• You have strong analytical skills and enjoy diving into data;

• You work independently, in a structured and meticulous manner;

• You’re proactive and don’t wait around when you see an opportunity for improvement;

• You can clearly explain results and insights to colleagues and stakeholders;

• You have a good command of English and preferably Dutch.

Do you recognize yourself? Do you think you and BrightOrange Staffing could form a perfect combination? Apply immediately or contact our recruiter.