Snr Manager: Brand & Communications

Structural Information

Job number:                     10028858

Job title:                             Snr Manager: Brand & Communications

Job grade:                          M4

Group/ BU:                       CSB

Division:                             Marketing

Span of control:               5-10

Reports to:                        Executive Management

Core Description

Accountable for the integrated marketing communications plan across all segments, channels, and product portfolios using ATL and BTL assets. Functional Areas:

• Brand & CI


• Media Planning


• Marcomms direct & indirect


• Sponsorships

Job Responsibilities

• Re-enforce Telkom Consumers market position through brand positioning, recognition and affinity


• Define brand positioning, promise and execution through marketing communications


• Ensure brand equity and brand reputation support measures are in place to identify opportunities to drive brand development and performance.


• Develop and manage the Consumer Corporate Identity manual and framework to ensure brand consistency.


• Design and manage the integrated marketing communications plan across all segments, channels and products for ATL and BTL applications


• Align Consumer Segments, Trade Marketing and the Sales channels on the same communication messages and brand focus.

Core Competencies

FUNCTIONAL KNOWLEDGE

Marketing in the Telecommunications industry; Corporate communication; Stakeholder management; Sponsorships and events; Media planning & execution

ATTITUDES/ LEADERSHIP COMPETENCIES

Practical; Proactive; Customer Focus; Assertive; Proactive; Integrity; Self Responsibility; Independent; Ethical; Conceptualisation; Decision making; Strategic thinking

Thought Leadership: Developing strategies/ Providing insights; Generating ideas; Examining information; Adopting practical approaches; CPP/ Providing Insights

Market Leadership: Developing expertise; Interacting with people; Understanding people; Seizing opportunities

Business Leadership: Pursuing goals; Upholding Standards; Managing tasks; Seizing opportunities

People Leadership: Making decisions; Empowering individuals; Challenging ideas; Directing people; Convincing people; Interacting with people

Personal Leadership: Embracing change; Thinking positively; Showing composure; Understanding people; Valuing individuals; Team working; Values Aligned with Telkom Values

Certifications

Education

Experience

Additional Information

Special Requirements

Physical Requirements

Key Stakeholders

• Marketing


• Direct/ Indirect Sales Channels


• Operations and external vendors/ partners.