Social Media Content Creator & Coordinator

• Coordinate the social media content calendar across Facebook, Instagram, TikTok, X, LinkedIn, and YouTube, ensuring content is timely, accurate, on-brand, and aligned with campaign priorities.


• Write and adapt social media copy for different platforms, applying appropriate brand voice, formats, cultural references, and audience considerations.


• Monitor social, cultural, and platform trends, including trending sounds, formats, conversations, and emerging opportunities, and develop timely, brand-safe reactive content.


• Generate and pitch creative concepts designed to increase organic reach, engagement, shareability, and community participation.


• Shoot and edit short-form video content for TikTok, Reels, YouTube Shorts, and behind-the-scenes content using mobile or camera equipment.


• Create static and video assets using Canva, CapCut, and comparable creative tools, preparing content for publishing or design-team refinement.


• Apply strong knowledge of social platforms, algorithms, native formats, and best practices to recommend effective approaches for each channel.


• Plan content around campaigns, key dates, cultural moments, and product initiatives to maintain a proactive and well-organized publishing schedule.


• Tailor content to audiences across African markets and diaspora communities, ensuring messaging and cultural references feel relevant and authentic.


• Prepare clear creative and design briefs, including creative direction, captions, on-creative copy, required formats, and delivery expectations.


• Manage campaign and always-on content workflows, including timelines, trackers, approval processes, asset organization, and delivery coordination.


• Coordinate with Marketing, Design, Compliance, Legal, and country teams to ensure content receives the appropriate reviews and approvals.


• Use AI tools responsibly to support ideation, copy development, creative concepts, and production efficiency while following applicable guidelines.


• Use social media management platforms such as Sprout Social, Hootsuite, or Later for scheduling, publishing, social listening, and reporting.


• Track key social performance indicators, including reach, engagement, follower growth, and video views, and contribute to weekly and monthly reporting.


• Support digital competitions, influencer initiatives, partnership content, product launches, and broader marketing campaigns.


• Stay informed about new social platform features, emerging creative tools, and developments within the fintech and remittance sectors, sharing relevant insights with the wider team.

Requirements

• Grade 12 or equivalent qualification.


• Degree, diploma, or certificate in Marketing, Digital Marketing, Communications, or a related discipline.


• 2–3 years of hands-on experience in social media management, digital marketing, content creation, or a related role, either in-house or within an agency environment.


• Proven experience managing brand presence across Facebook, Instagram, TikTok, X, and LinkedIn.


• Strong understanding of African audiences and online behavior, particularly across South Africa, Zimbabwe, and wider diaspora communities.


• Demonstrated hands-on videography experience, including shooting and editing short-form content using a smartphone or camera.


• Experience using CapCut or similar video-editing tools, supported by examples or a portfolio of relevant work.


• Confident working with Canva for static and video content creation.


• Working knowledge of social media management and scheduling platforms such as Sprout Social, Hootsuite, or Later.


• Familiarity with AI-powered content and creative tools such as ChatGPT, Claude, or AI-enabled editing features.


• Basic understanding of social media analytics, reporting, and performance metrics.


• Strong written and verbal communication skills with excellent attention to detail and accuracy.


• Strong organizational, planning, project management, and stakeholder coordination capabilities.


• A creative, curious, and proactive mindset with a genuine passion for videography, storytelling, social media, and internet culture.


• Ability to identify trends quickly and translate them into relevant, engaging, and shareable content.


• Comfortable learning new platforms, formats, technologies, and creative tools in a rapidly changing environment.


• Strong interpersonal skills and the ability to collaborate effectively with multiple teams and stakeholders.


• Analytical and commercially aware, with the ability to use data and audience insights to improve content decisions.


• Adaptable, calm under pressure, and capable of managing multiple priorities in a fast-paced environment.


• Experience in fintech or financial services is advantageous but not essential.

Benefits

• Full-time opportunity based in Cape Town, South Africa.


• Opportunity to work within a purpose-driven, fast-paced marketing environment.


• Exposure to diverse African markets and international diaspora audiences.


• Opportunity to develop and execute content across major social media platforms.


• Hands-on involvement in video production, creative campaigns, influencer initiatives, and digital competitions.


• Opportunities to use emerging AI and social media technologies to improve creative production and engagement.


• Collaboration with Marketing, Design, Compliance, Legal, Product, and country teams.


• Opportunity to make a meaningful contribution to a growing digital brand and its customer community.


• Diversity and inclusion-focused working environment.


• For remote or work-from-home arrangements, employees are expected to maintain reliable internet connectivity and a professional working environment.