Social Media Specialist

We’re looking for
a creative, organised and social-media-savvy Social Media Specialist to join
our Marketing team.

If you know your
Reels from your TikToks, love spotting the next big social trend, and can turn
a great product into content people actually want to engage with, this could be
the role for you!

You’ll play a key
role in growing our social media presence, building our online community,
working with influencers and creating content that ultimately drives engagement,
website traffic, leads and sales.

You’ll work
closely with the Creative Director, Marketing Operations Manager, outsourced
videographers, TikTok freelancers and digital agencies to bring the brand to
life across social media.

What You’ll Be
Doing

Social Media
Management

• Help develop and implement an
  engaging social media strategy aligned with the overall brand vision.
  
• Manage the social media content
  calendar across multiple platforms.
  
• Plan, create, schedule and publish
  engaging content across Instagram, Facebook, LinkedIn and TikTok,
  including Farm Shop social pages.
  
• Oversee and coordinate content
  creation with internal and external creative partners.
  
• Create content that drives
  engagement, website traffic and brand awareness.
  
• Support the development of social
  media advertising content.
  
• Manage community engagement by
  responding to comments, questions and messages and directing queries to
  the relevant teams.
  
• Keep up to date with social media
  trends, platform changes and new opportunities.
  
• Help identify creative,
  cost-effective ways to grow our online following and engagement.
  

Influencer
Management

• Help develop and implement an
  influencer strategy to reach new audiences and demographics.
  
• Identify and coordinate with
  influencers to create brand awareness and social buzz.
  
• Work with influencers around product
  launches, seasonal campaigns and other marketing activities.
  
• Coordinate influencer PR packages
  with the Marketing Operations Manager.
  
• Build positive relationships with
  influencers and other brand collaborators.
  

Photography
& Videography

• Coordinate freelance photography and
  videography requirements with the Creative Director and Marketing
  Operations Manager.
  
• Help arrange content shoots for
  social media, websites, catalogues and other marketing channels.
  
• Ensure visual content is on-brand,
  engaging and suitable for each platform.
  
• Video editing experience will be a
  definite advantage.
  

Analytics
& Performance

• Monitor social media performance and
  engagement.
  
• Assist with analysing social media
  and advertising metrics.
  
• Use insights from Google, Meta and
  TikTok analytics to understand what content works and where
  opportunities exist.
  
• Help improve future campaigns based
  on performance data.
  

Requirements