Area Sales Manager (Northern Spain)

The Area Sales Manager is responsible for driving profitable sales growth within the assigned area, with a strong focus on new business development, customer acquisition, and market expansion. The role requires a proactive hunting mindset, combining strong field presence, commercial drive, and disciplined execution to identify opportunities, win new business, and grow market share. This is a sales specialist level position with direct ownership of territory development and customer growth. Home base: Asturias region.

  What you will do:

• Drive profitable sales growth within the assigned area through active customer development and strong commercial execution


• Identify, pursue, and win new business opportunities across the territory


• Expand market presence by building relationships with new customers, distributors, workshops, and other relevant business partners


• Develop and implement area sales plans with a strong focus on business acquisition and revenue growth


• Build a healthy sales pipeline and maintain disciplined follow-up on leads, prospects, and commercial opportunities


• Increase share of business with existing customers while actively targeting new accounts


• Monitor market trends, customer needs, competitor activity, and pricing developments to identify growth opportunities


• Support commercial negotiations, pricing discussions, and customer agreements in line with company guidelines


• Prepare sales forecasts, pipeline updates, and regular performance reports


• Coordinate closely with customer service, supply chain, marketing, finance, and other internal teams to support execution and customer satisfaction


• Support product launches, promotional activities, and local market initiatives that drive commercial growth


• Follow up on customer issues, claims, and commercial matters to ensure timely resolution while protecting the customer relationship


• Represent the company professionally in the market and act as a strong commercial ambassador for the business

What will make you successful:

• University degree in Business, Sales, Marketing, or a related field is preferred


• Relevant experience in sales, field sales, business development, or commercial roles


• Experience in automotive aftermarket


• Proven ability to identify opportunities, develop prospects, and convert them into business results


• Proficient in Excel, spreadsheet data and analysis


• Strong commercial drive and customer-facing energy


• Fluent English


• Good analytical, organizational, and territory management skills


• Ability to work effectively across functions in a matrix environment


• Strong communication, negotiation, and relationship-building skills


• High level of ownership, persistence, and follow-through


• Willingness to travel as required within the assigned area (approx. 3-4 days in field)

What do we offer:

• Sales Incentive Plan (SIP) bonus


• Car benefit

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