Assistant Store Leader

About the role

As an Assistant Store Leader at Dyson, you are the visible ambassador of our pioneering brand. You lead and develop your team through 
hands-on management, active coaching, and a focus on relentless improvement. 
You drive the creation of exceptional customer experiences, build loyal customer relationships, and never stop raising the 
bar—always pushing ahead, always innovating. You’re accountable for identifying business opportunities, achieving your 
store’s goals, and ensuring every part of the operation runs to Dyson’s uncompromising standards.

Key Responsibilities:
1) Entrepreneurship & Drive

• Find and act on new opportunities to increase sales and profits and seek ways to improve customer experience and 
• satisfaction
• Propose, test and implement new services or operational improvements.
• Take full responsibility for store performance and standards—treat the store as your own.
• Proactively feedback and share recommendations to management (stock, services)

2) Customer Experience & Brand Standards 

• Maintain and uphold Dyson’s high standards for customer experience, visual merchandising, and store environment. 
• Address customer escalations and ensure resolution in line with brand values. 
• Partner with your team to create personalized, meaningful interactions that turn customers into brand advocates. 
• Lead the execution of the Retail Activations calendar, working closely with the implementation teams at both a market and global level.

3) Leadership, Talent & Team Development 

• Recruit, coach, and develop managers and future store leaders.
• Set team and individual targets, monitor performance, and provide ongoing feedback.
• Lead by example, creating a positive, motivated, and collaborative team culture.
• Participate in floor leadership - interact with customers and team daily, demonstrating what perfect experience and 
• execution looks like.

4) Business Performance & Strategy Execution 

• Drive performance metrics in your store (profit, volume, conversion rate, NPS, average purchase value, attrition, 
• etc.) and ensure sustainable growth
• Monitor key results, identify trends, and take corrective action or make recommendations. 
• Execute operational and merchandising strategies aligned with local HQ. 
• Plan for store readiness during peak trading periods 

5) Operations, Compliance & Asset Protection 

• Uphold Dyson’s policies, procedures, and standards for operations, security, cash handling, health & safety and 
• loss prevention. 
• Protect company assets, including confidential customer, team, and business information. 
• Support store opening, closing, inventory accuracy, and maintenance tasks. 
• Manage escalations and resolve problems affecting operations or team performance. 

About you:

• Solid retail management experience in high-performance, customer-facing environments in relevant format.

• Proactive and resourceful, energetic and outcome-focused, always taking initiatives.

• Strong communication, interpersonal, and decision-making skills. 

• Ability to work a schedule that may include weekends, and holidays, based on retail needs. 

• Proficiency in English and, where relevant, the local language. 

• Proven record for exceeding sales targets and achieving operational excellence.

• Ability to manage ambiguity and make sound judgments under pressure. 

• Strong integrity, emotional intelligence, and ability to build trust.

Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.