Content & SEO Specialist

Hello!

At Factorial, content is at the heart of our growth. From educational articles and SEO-driven landing pages to newsletters and lifecycle content, our content helps users discover us, trust us, and choose us.

That’s why we’re looking for a Content & SEO Specialist – ROW Markets to own and scale content across the UK, South Africa, Nordics, and the US, with a strong SEO mindset and a clear focus on performance.

This role is about turning content into a measurable growth lever. You’ll combine creativity with data, working closely with Growth, SEO, and Brand teams to drive acquisition and activation through content.

If you enjoy writing, optimizing, and improving content based on real performance, keep reading.

Are you ready for the challenge?

About the role

We’re looking for a hands-on Content & SEO Specialist to own content strategy and execution across ROW (Rest of the World) markets.

In the first months, you’ll focus on creating, optimizing, and maintaining SEO-driven content, managing newsletters, and collaborating closely with Growth and SEO teams to support acquisition and activation. From there, you’ll progressively take ownership of content prioritization, performance optimization, and scaling content impact across markets.

This role requires balancing day-to-day execution with performance-driven thinking: writing and editing content, optimizing for SEO, collaborating across teams, and understanding what content actually drives results.

In a few words: a content-first marketer ready to scale SEO and performance-driven content across international markets.

What will you be doing?

As Content & SEO Specialist – ROW Markets, you will:

Content creation & strategy (core focus)

• Own the content strategy and execution for ROW markets, aligned with business and growth objectives
• Create, optimize, and maintain SEO-driven content (blog articles, landing pages, guides, and resources)
• Write and manage newsletters and email content, collaborating with Growth teams to support acquisition and activation
• Develop clear, actionable content briefs for in-house teams and external freelancers
• Ensure content quality, consistency, and tone across all markets and formats

SEO & performance

• Apply SEO best practices across all content (on-page SEO, internal linking, search intent, basic technical hygiene)
• Understand keyword research, competitor analysis, and SERP analysis to guide content priorities
• Understand and analyze content and SEO performance metrics using tools such as Google Analytics, Google Search Console, Ahrefs, SEMrush, or Screaming Frog
• Translate performance insights into content improvements and new opportunities

Tools, workflows & collaboration

• Work hands-on with HubSpot for content publishing, newsletters, and performance tracking
• Collaborate closely with SEO, Growth, Brand, and Product Marketing teams to ensure alignment
• Coordinate and collaborate with content freelancers, from briefing and feedback to quality control
• Contribute to global content and SEO projects, sharing learnings and best practices across markets

You're a great fit if you:

You don’t need to tick every box — what matters most is mindset, motivation, and potential.

• Native-level English, with clear and confident written communication (other languages are a plus)
• Strong writing and editing skills, with a focus on structured and conversion-oriented content
• A content-first mindset with a solid understanding of SEO fundamentals
• Comfortable working with data and performance metrics to evaluate what works (and what doesn’t)
• Highly collaborative, especially with Content, Growth, Brand, and SEO teams
• Curious and resourceful, comfortable researching complex topics and simplifying them
• Organized and proactive, able to manage projects and timelines independently
• Experience with CMS tools (WordPress, Dato, Webflow) and marketing tools like HubSpot, or strong willingness to learn
• Experience working with freelancers or external contributors is a plus

We’ll truly value someone who:

• Makes marketing feel human, practical, and useful, not corporate.
• Takes ownership without needing constant validation.
• Is organised, proactive, and solution-oriented.
• Is curious, humble, and focused on enabling others to succeed.
• Enjoys working across cultures, regions, and different working styles.
• Wants to grow, teach and learn.

Perks of being part of our team

• Save expenses with Cobee and get your salary in advance with Payflow
• TaxDown to simplify your taxes and maximize your savings!
• Healthy life with Wellhub ♀ and Alan as private health insurance
• Language classes with Yolk Academy & Factorial Language exchange
• Syra and Nora discounts!
• Breakfast in the office, organic fruit and free caffeine and theine☕
• Flexible schedules ⏰, pet Friendly and no dress code!

Is this you_?!_ Come rock the world with us!

About us

At Factorial, we’re building the leading business management software for companies of all sizes. Our platform centralizes key workflows across HR, finance, and operations, freeing teams from manual processes so they can focus on what really matters: leading, growing, and taking care of their people.

With over 1,200 employees across 7 markets, we serve 700,000+ users and are one of Europe’s fastest-growing SaaS companies, backed by top-tier investors and proudly headquartered in Barcelona.We believe in bold goals, radical ownership, and inclusive collaboration. If you're excited to shape the future of business management technology, we’d love to meet you.

Our Values

• We own it: We take responsibility for every project. We make decisions, not excuses.
• We learn and teach: We're dedicated to learning something new every day and, above all, share it.
• We partner: Every decision is a team decision. We trust each other.
• We grow fast: We act fast. We think that the worst mistake is not learning from them.

Wanna learn more about us? Check our website!

We #betonpeople

#LI-IE1