Controller, Financial

Job Purpose

To partner with Sales and Commercial teams by providing financial insight, performance oversight, and risk management to drive profitable growth, support strategic decisions, and protect cash flow and business value.

Key Accountability Areas

Commercial Finance & Performance:

• Review pricing, commercial deals, offers, and partner agreements to ensure profitability.


• Support deal finalization and set sales targets, incentives, and profitability benchmarks.


• Analyze seasonality, product performance, and customer profitability.


• Identify root causes of underperformance and define corrective action plans.


• Report and explain variances versus budget and forecast.

Strategic Projects & Business Cases:

• Lead financial review of business cases for new products, initiatives, and investments.


• Support digital transformation and strategic projects through financial analysis.


• Evaluate ROI, risks, and financial sustainability of growth initiatives.

Credit, Cash Flow & Risk Management:

• Partner with Credit Control, Sales, Insurance, and Legal to manage customer credit risk.


• Conduct customer financial health reviews and define appropriate credit limits.


• Monitor aging, DSO, and cash flow; recommend risk mitigation actions.


• Ensure compliance with internal credit and risk policies.

Commercial Risk & Controls:

• Identify and mitigate financial and operational risks related to contracts and market volatility.


• Provide financial support during contract negotiations.


• Design and maintain strong internal controls to protect assets and ensure financial accuracy.

Stakeholder Engagement & Business Partnering:

• Act as a trusted advisor to Sales and Commercial leadership.


• Translate financial data into clear business insights.


• Align finance and non-finance teams to support strategic decision-making.

Role Accountability

HR Proficiency:

• Ability to recruit, recognize and cultivate high performers and expose them in order to create a robust second line of management.


• Ability to recognize low performers and guide them to improve or release them.


• Ability to treat subordinates equally without any discrimination.


• Assessment criteria of subordinates is performance that leads to planned results.


• Ensure availability of delegation of authority matrix to have sufficient delegations as per company policy.

Responsibility:

• Must take full responsibility for his operation as per the job description and the required deliverables from this position, taking into consideration the general company guidelines.


• Able to anticipate problems and make the necessary proactive steps to prevent them


• Ability to take necessary and proper timely decisions.

Delivery:

• Deliver the required results in timely manner with required quality and cost.

Making a Tangible Difference:

• Must make a tangible difference to his area of operation. and exceed business expectations.

Business Planning and Performance:

• Able to transform the corporate goals into business plans.


• Able to Plan, follow-up and execute those plans, whether they are annual or development plans.


• Monitor the plan performance and initiate action to strengthen results and take the corrective action accordingly.


• Provide periodic work progress reports.


• Responsible for monitoring and controlling budgets and expenses to achieve the optimum cost efficiency.

Organizational Development:

• Develop the organizational structure according to the current requirements taking into consideration future and development plans.


• Ensure availability of job descriptions for all job roles and deployment.

Business Process Improvements:

• Develop, coordinate well-defined written systems, policies, procedures, and seek automations opportunities as much as possible.


• Should be conversant and able to navigate through IT solutions especially those relevant to his job and business.


• Promote the automated systems and using them fully, to spread its culture.

Quality:

• Quality is considered as alfanar’s prime competitive advantage as such, managers are expected to act accordingly.

Adaptation:

• Adapt to new and alternative techniques, technologies, management structures, and business models.

Health, Safety and Environment:

• Ensure a safe, secure, and legal work environment as per the standard regulations.

Academic Qualification

Work Experience

Technical / Functional Competencies