CRM SMS Deliverability Lead

Location: Valencia, on-site.

What you will be responsible for:

• Manage SMS deliverability across all markets, ensuring high delivery rates and low latency


• Monitor and troubleshoot delivery issues, identifying patterns and root causes


• Own relationships with SMS providers, aggregators, and routing partners


• Optimize routing strategies to improve performance and cost efficiency


• Analyze delivery metrics and continuously improve infrastructure performance


• Ensure stability and scalability of SMS operations in a high-volume environment


• Collaborate with CRM and technical teams to support campaign execution


• Proactively test and validate new routes, providers, and delivery setups

• Managerial/Team Leading experience


• 2+ years in SMS deliverability, messaging infrastructure, or technical operations


• Hands-on experience with SMS routing, providers, or aggregators (ideally from the provider side or a similar environment)


• Strong understanding of common SMS delivery issues (filtering, blocking, routing failures, delays)


• Ability to identify patterns and troubleshoot delivery problems at scale


• Experience working in high-volume industries (iGaming, betting, fintech, or similar) is a strong advantage


• Comfortable working with performance metrics and data-driven decision making


• English level: B2+


• Russian or Ukrainian - native