CRM Team Lead: Promotions & Gamification

CRM Team Lead: Promotions & Gamification
Relocation to Spain | Full-time | 
About the Role
At Medier, we’re building a next-generation player engagement ecosystem — and we’re looking for a CRM Team Lead (Promotions & Gamification) to drive it.
In this role, you’ll act as the strategic force behind how we engage, retain, and re-activate players. You won’t just run campaigns — you’ll design a cohesive system where promotions, gamification, and lifecycle CRM work together seamlessly.
You will be the key CRM stakeholder across departments, ensuring that every seasonal campaign and onsite feature contributes to long-term player loyalty and measurable business growth.
What You’ll Do
- Own CRM Strategy for Promotions
Lead the CRM side of large-scale seasonal campaigns (World Cup, Festive events, and more), aligning with Product, Design, and Sports/Casino teams.
- Build a Gamification Ecosystem
Integrate onsite tools such as tournaments, missions, progress bars, and reward shops into the full player lifecycle — from onboarding to reactivation.
- Define & Scale Processes
Establish clear workflows for how promotions are requested, developed, launched, and communicated to players.
- Optimize Engagement Mechanics
Analyze and improve onsite features (e.g. Boosts, Missions), driving higher opt-in, engagement, and completion rates.
- Lead & Mentor the Team
Manage and grow a team of CRM managers, ensuring high-quality execution of the promotional calendar and consistent campaign excellence.

What We’re Looking For

Relocation Package (Spain)
We make your move smooth and stress-free: