Customer Journey Manager (CRM & Customer Engagement)

Shine is the financial copilot for entrepreneurs and small business owners.

Founded by serial entrepreneurs Rico Andersen and Martin Hegelund, Shine is a leading European fintech unicorn on a mission to restore the joy of running a business, by ending wasted time on financial admin. Shine offers a connected solution for invoicing, accounting, payroll, business accounts, payments, and financing, meaning business owners can focus their energy on growing a healthy business, not held back by manual admin.

Part of something bigger
Today we're part of Cegid, a European leader in cloud software for finance and accounting. Together we're building Europe's leading financial copilot for small businesses and their accountants.
Shine already supports more than 400,000 small businesses. As part of Cegid, we now reach over one million small businesses and 15,000 accountants across Europe.
We're a multicultural team working from France, Germany, Denmark and the Netherlands, contributing to a wider European network that spans Spain, Portugal.

Your hiring experience matters
Just as we respect our customers' time, we respect yours. Your experience with Shine and Cegid should feel simple, transparent and genuinely supportive.
If this sounds like somewhere you want to grow, we'd love to hear from you.

Your Role as a Customer Journey Manager (CRM & Customer Engagement)

We are looking for a Customer Journey Manager to own and optimize the customer lifecycle for our Accounting & Invoicing solutions (Contasimple and Billage).

This person will be responsible for designing, executing and continuously improving customer journeys across the entire lifecycle, from onboarding and activation to engagement, retention, expansion and win-back.

Working closely with Marketing, Product, Customer Success, Sales and Data teams, this role will ensure that every customer interaction is timely, relevant and contributes to improving customer experience, adoption and business growth.

What you'll do

Customer Journey Management

• Design, build and optimize automated customer journeys across the customer life-cycle.

• Develop on-boarding, activation, engagement, retention and reactivation campaigns.

• Continuously identify opportunities to improve customer experience through automation and personalization.

• Ensure a consistent customer experience across all communication channels.

CRM Campaigns

• Plan, execute and optimize CRM campaigns for Contasimple and Billage.

• Segment audiences based on customer behavior, life-cycle stage and business objectives.

• Create targeted communications through email, in-app messaging, push notifications and other CRM channels.

• Coordinate campaign calendars with Product Marketing and Commercial teams.

Marketing Automation

• Build and maintain automated workflows using Customer Journey tools.

• Manage customer segmentation, triggers and behavioral automation.

• Ensure campaigns are properly tested before launch.

• Continuously optimize workflows based on performance.

Platforms

Own the day-to-day management of platforms such as:

• Ortto

• ActiveCampaign

• Intercom

Support additional customer engagement tools when required.

Analytics & Optimization

• Monitor campaign performance and customer journey KPIs.

• Analyse customer behavior to identify opportunities for improvement.

• Run A/B tests to improve engagement and conversion.

• Prepare regular reporting and actionable recommendations.

Cross-functional Collaboration

Partner with:

• Marketing

• Product

• Customer Success

• Sales

• Data & Analytics

to deliver seamless customer experiences aligned with business objectives.

About you

• 3–5+ years of experience in CRM, Lifecycle Marketing, Marketing Automation or Customer Journey Management.

• Experience building automated customer journeys.

• Hands-on experience with CRM or marketing automation platforms.

• Strong analytical mindset.

• Comfortable working with customer segmentation and behavioural data.

• Experience running A/B tests.

• Excellent organizational skills.

• Strong communication skills.

• Ability to manage multiple projects simultaneously.

• Proactive attitude and ownership mentality.

Nice to have

Experience with:

• Ortto

• ActiveCampaign

• Intercom

• HubSpot

• Braze

• Salesforce Marketing Cloud

• Marketo

Experience in SaaS or subscription businesses is highly valued.

Our recruitment process

1️⃣ 30' call with Talent Acquisition

2️⃣ 45' interview with Hiring Manager

3️⃣ A 60' business case presentation to highlight your skills and give you a hands-on feel for the role

4️⃣ A team introduction, followed by a soft skills interview based on personality assessments to see how we can best support your growth at Shine

What we offer

• Impact: This team is foundational to ensuring multiple aspects of Shine’s business is operating as the best on the market.

• Ownership: Join a team and help shape its mission just as it’s getting started, with support from experienced leaders.

• Innovation: Work in a dynamic, ambitious environment with space to grow and try our ideas and approaches

• Mission-driven: Likes our mission to help entrepreneurs succeed by giving them better, smarter banking and administrative tools.

Equal Opportunity Employer

We follow the principle of equal treatment to consider all job applicants and do not discriminate based on their gender, sexual orientation, color, racial or ethnic origin, religion, disability, etc. as per applicable law.