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This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Fractional Paid Media Specialist based in Spain.
This role is a high-impact, hands-on performance marketing position focused on scaling demand generation across multiple paid acquisition channels. You will be responsible for driving efficient growth through data-driven PPC strategies, with a strong emphasis on high-intent search and developer-focused acquisition. Operating in a fast-moving AI and developer tools environment, you will work closely with the Growth team to design, execute, and continuously optimize campaigns. The role blends strategic ownership with deep operational execution, requiring someone comfortable iterating quickly and independently. You will also play a key role in introducing automation and AI-driven workflows to improve performance and efficiency. This is an opportunity to directly influence pipeline growth for a cutting-edge product used by global tech leaders.
Accountabilities:
- Own and optimize end-to-end PPC campaign performance across Google Search, LinkedIn, Reddit, and other experimental channels.
- Develop and implement paid media strategies focused on high-intent acquisition, conversion optimization, and pipeline quality.
- Build and manage campaign structures, keyword strategies, bidding logic, and budget allocation to maximize ROI.
- Design and run structured A/B testing programs for ad creatives, messaging, audiences, and landing pages.
- Leverage AI tools and automation workflows to streamline campaign management, reporting, and optimization processes.
- Use LLMs and AI-driven tools for keyword research, audience analysis, competitor insights, and creative ideation.
- Monitor performance metrics, build forecasts, and provide actionable insights to guide growth decisions.
- Continuously optimize campaigns for conversion efficiency, cost control, and scalable acquisition.
- Identify and test new acquisition channels and growth opportunities.
- Collaborate with the Growth team to align paid media efforts with broader marketing and product goals.
Requirements:
- 3+ years of experience in performance marketing or paid media roles.
- Strong expertise in Google Ads Search campaigns, including structure, bidding strategies, and optimization.
- Proven experience in managing performance campaigns for SaaS, developer tools, or technical audiences.
- Solid understanding of keyword strategy, conversion tracking, attribution models, and performance analytics.
- Hands-on experience with campaign experimentation, A/B testing, and landing page optimization.
- Familiarity with AI tools, automation platforms, and modern marketing workflows.
- Ability to work independently in a fractional, fast-paced, and high-ownership environment.
- Experience with LinkedIn Ads and/or Reddit Ads is a strong plus.
- Exposure to tools such as GA4, GTM, Segment, or server-side tracking is advantageous.
- Comfortable using LLMs for research, copy generation, and workflow optimization.
- Strong analytical mindset combined with creative problem-solving abilities.
Benefits:
- Competitive compensation aligned with fractional senior-level performance marketing roles.
- Fully remote work setup with flexible working hours and async-friendly culture.
- Opportunity to work on a leading open-source AI infrastructure product used by global tech companies.
- High autonomy and ownership over paid media strategy and execution.
- Access to cutting-edge AI tools and modern growth marketing practices.
- Collaborative, engineering-driven and innovation-focused environment.
- Opportunity to experiment with new channels and advanced automation workflows.
- Flexible work approach designed for experienced independent operators.
- Potential US-based benefits (where applicable), including health coverage and retirement plans.
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