Marketing Support - Pet Care

MISSION

FUNCTIONS

• Support the development and implementation of category strategies across Pet Care markets.


• Analyze category, customer, consumer, and competitor data to identify growth opportunities and business risks.


• Build category recommendations and presentations for customers and local sales teams.


• Track category performance and prepare regular business reviews and market updates.

• Develop and coordinate trade marketing programs and activation plans aligned with business objectives.


• Support the execution of promotions, point-of-sale materials, customer campaigns, and in-store activation initiatives.


• Ensure consistency and effectiveness of trade marketing activities across markets.


• Measure and report activation performance and return on investment.

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  Together with the Sales Analyst and the Sales Executives:
  
  
  
  
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    Support pricing strategy implementation and pricing governance processes.
    
    
  
  
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    Analyze pricing performance, market positioning, competitor pricing, and promotional effectiveness.
    
    
  
  
  • Prepare pricing recommendations and support decision-making processes with data-driven analysis.
  
  
  
  

• Work closely with local Sales teams to adapt category and trade initiatives to individual market needs.


• Develop sales presentations, selling stories, category reviews, and customer-facing support materials.


• Support the preparation of customer meetings, trade fairs, and commercial events.


• Ensure the availability and quality of category and trade-related tools for local markets.

• Identify opportunities to simplify and improve marketing and commercial processes.


• Manage selected marketing suppliers and support purchase order administration and budget tracking.


• Support cross-functional projects involving Sales, Marketing, Finance, Supply Chain, and Innovation teams.


• Provide support to New Business initiatives when commercial and category expertise is required.1

DIMENSION - A(>10Y), B(5-10Y), C(2-5Y), D(0-2Y)

COMPETENCIES