Online sales b2c German market

About the job

Wall Street English is looking for a German-speaking B2C Online Sales Consultant (Full Sales Cycle) to join our team in Barcelona, Spain.

Reporting to the Sales Manager/Center Director, you will play a key role in driving revenue growth by advising prospective students on the best learning solutions for their needs. Through consultative online sales appointments, you will convert leads into contracts while also nurturing existing students to ensure high satisfaction, renewals, and referrals.

This role combines strong sales performance with a high level of service, ensuring every student receives a personalized and professional experience throughout their journey with Wall Street English.

What You Will Be Doing

Drive Sales Results

• Achieve monthly sales targets and KPIs set by the Sales Manager/Center Director


• Book, conduct, and close online sales consultations (first and second appointments)


• Maintain a healthy sales pipeline to ensure consistent contract conversions


• Ensure contracts are processed accurately and in a timely manner

Convert Prospects and Grow Student Loyalty

• Follow up with new prospects, existing students, and past contacts to maximize conversion, renewals, and referrals


• Resolve no-shows or cancelled appointments through proactive follow-up


• Hold after-sales and follow-up sessions to drive renewals and referrals


• Manage student expectations through thoughtful, consultative communication

Ensure Student Satisfaction

• Act as the main point of contact between students and the Service team


• Address student concerns or issues efficiently and ensure a high level of satisfaction


• Contribute to a positive and engaging student experience that encourages long-term commitment

Drive Sales Visibility

• Maintain accurate and up-to-date records in the sales CRM


• Manage your diary to ensure all calls, appointments, and follow-ups are completed on time


• Provide regular and accurate sales and activity reports to the Center Director

Support Team Growth

• Attend online meetings with Sales and Service teams


• Participate in marketing initiatives, including online events and promotions


• Stay up to date with new products, course updates, and sales processes


• Attend all required training sessions as part of your professional development

Your Profile

• Proven track record owning the end-to-end B2C sales process (lead to close), ideally through online sales platforms


• Strong command of German language (C1/C2)


• Good level of English


• Experience working towards sales targets or performance objectives


• Confident using digital communication platforms (phone, video calls, online tools)


• Strong service-oriented mindset with a consultative approach


• Good working knowledge of MS Office

Nice to Have

• University degree; professional sales qualification or degree in Business or Marketing are a plus


• Understanding of core sales principles (sales pipeline, forecasting, planning, closing techniques)


• Confident using social media for communication or lead engagement


• Experience in the English Language Teaching sector


• Background in service-driven industries (hospitality, fitness, education, customer service)


• Fluent in English

What Makes You Successful in This Role

• Strong presentation and influencing skills, both online and over the phone


• Comfortable working in a performance-driven online sales environment


• Balanced mindset: driven to achieve sales results while delivering outstanding customer experience


• Excellent time management and self-organization skills

Hybrid Work Schedule

2 days in the office, 3 days working from home. The office is located in Barcelona’s city center.

Commitment to Diversity, Equity & Inclusion

We foster a work environment that is inclusive as well as diverse, where we reflect our customers and students, and where our people can be themselves. We do not discriminate on the basis of gender, race, national origin, religion, age, disability, gender identity or reassignment, sexual orientation, or any other characteristics or categories protected by specific Company employment policies or applicable laws.

Equal Opportunity for Candidates with Disabilities (Spain)

Our company is committed to equal opportunities and especially welcomes applications from candidates in Spain with a recognized disability of 33% or more. Selected candidates may be asked to provide proof of a recognized disability (33% or higher) after the selection process. Any disability-related information provided will be treated confidentially and used solely for recruitment purposes, in accordance with data protection laws.

With Wall Street English you will go further.

We are Wall Street English, the premier provider of English language instruction for individuals and corporate clients around the world. Built to be the best, by the best, our highly-qualified teachers, personal coaches, immersive classes and proven method mean guaranteed results.

Founded in 1972, Wall Street English is one of the leading global English language education companies. We've taught more than 3 million students in more than 40 territories around the world. Now our premium learning offer is available online, in-person or a mix of both. With Wall Street English you will go further.

Take a look at what some of our employees say about working with us: Find Your Future. Find Your Home.