Sr. / Mid. Growth Manager (Web)

ABOUT CODEWAY

Codeway is a global consumer tech company with more than 400M users worldwide.

Since 2020, we’ve built and scaled 60+ mobile apps across creativity, productivity, wellness, language learning, and entertainment.

Our flagship apps — Retake AI, Cleanup, Learna, and DramaPops — and many of them lead their categories globally. In 2024, we became the most downloaded app publisher on iOS, driven by cutting-edge AI research, sharp data-driven execution, and a relentless focus on product and marketing.

We’re a team of 300+ people across İstanbul and Barcelona who bring curiosity, passion, trust, and ownership to everything we build. Recognized as a #1 LinkedIn Top Startup and a Great Place to Work in Europe, Codeway is where ambitious people do their life’s best work.

We’re building the next generation of consumer tech and reimagining what mobile apps can be.

This is Codeway. This is our way. Join us.

POSITION

At Codeway, we're redefining the performance marketing role. Here, you won't just analyze data and optimize campaigns; you'll also participate in creative discussions, manage global network relationships, and contribute to strategic decisions that shape Codeway’s future vision.

So, the ideal candidate is an exceptional all-rounder: good with people, comfortable with data, a self-starter who’s not afraid of failing, capable of generating creative ad ideas, and deeply curious about all aspects of growth.

WHAT YOU'LL DO

• Own end-to-end marketing. Claim 360 ownership of a web product’s marketing and execute end-to-end user acquisition strategies.


• Manage the creative pipeline. Develop and test creatives by generating ideas, proposing hypotheses, monitoring implementation, and providing feedback.


• Run and optimize campaigns. Manage and optimize marketing campaigns across Google.
  Experience with Meta, TikTok and other networks is a plus.


• Build external partnerships. Build meaningful relationships with external partners and agencies, and manage collaborations with ad network teams.


• Leverage data and dashboards. Build and monitor BI dashboards for insights and ensure campaigns achieve target KPIs while scaling.


• Collaborate with product. Work closely with the product team to understand user motivations and shape effective monetization strategies.


• Drive growth initiatives. Take additional responsibilities to grow your product by thinking beyond performance marketing and applying creative growth-hacking approaches.

WHAT YOU'LL BRING

• 2+ years of performance marketing experience.


• Hands-on experience in campaign management across Google Ads (Search,Pmax, DemandGen, Display, YouTube).


• Good communication and presentation skills, with the ability to translate complex data into actionable insights.


• Strong analytical and problem-solving skills.


• Strong command of written and verbal English.


• Experience with Google measurement tools (GA4, etc.) and mobile measurement partners (Adjust and/or Appsflyer) is a plus.


• Knowledge of user attribution and conversion tracking across multiple channels is a plus.


• Understanding of big data environments (preferably BigQuery) is a plus.


• Experience with Google Tag Manager is a plus.