Ancillary Commercial Offering Manager

Challenges you will work on:

At SAS, we are transforming airline retailing and creating more relevant, personalized and seamless customer experiences across the travel journey. We are looking for a commercially driven professional to shape, develop and continuously improve our customer offering, ancillary portfolio and retail capabilities. 

In this role, you will own and evolve key elements of the SAS commercial offering, from ticket types and ancillary products to strategic customer concepts and retail experiences. You will work cross-functionally to ensure that our offers create value for customers while driving revenue growth, conversion and long-term competitiveness. 

You will play a central role in shaping how SAS presents, packages, merchandise, and commercializes products and services across digital channels. As SAS continues its journey towards modern airline retailing, you will help drive increased personalization, dynamic offer capabilities, and continuous innovation creating a compelling customer experience while supporting sustainable growth across our commercial offering. 

Key Responsibilities 

• Lead the development and launch of new ancillary products and services, from opportunity assessment, business case development to stakeholder alignment go-to-market planning and implementation. 


• Own the roadmap, commercial performance, customer adoption, and lifecycle management of strategic customer concepts such as Travel Pass, Stopover and Youth, while shaping future proposition areas. 


• Define and optimize ticket products, bundles, ancillary propositions and customer offerings, ensuring a compelling balance between customer value and commercial performance 


• Own the commercial product roadmap for Ancillary, Manage My Booking and Check-in, defining priorities, business requirements and customer value to deliverinitiatives that drive revenue growth, conversion and customer experience 


• Drive merchandising and retailing by optimizing assortment, placement, presentation and conversion across retail touchpoints, while leading the transformation towards modern airline retailing,  


• Build a customer-led offering portfolio that meets evolving customer needs while driving  commercial performance. 


• Improve conversion, merchandising effectiveness and customer experience across key retail touchpoints and channels. 

The Team

The Ancillary & Retail team is responsible for developing and commercializing SAS' customer offering beyond the flight ticket. We create and optimize products, services and customer experiences that make travel more relevant, personalized and valuable for our customers, while driving revenue growth across the travel journey. By combining commercial thinking, customer insights and innovation, we maximize customer value, deliver commercial results, and help shape the future of airline retailing at SAS.

To be successful we believe you have

• A strong commercial profile with a passion for customer-centric product, retail and offer development. 


• Experienced in product management, e-commerce, digital sales and retailing, revenue management or related commercial disciplines. 


• Comfortable leading cross-functional initiatives and influencing stakeholders across multiple functions. 


• Analytical and data-driven, with the ability to turn insights into tangible business results. 


• Skilled at balancing strategic thinking with hands-on execution in a fast-moving commercial environment. 


• An effective communicator who thrives in a dynamic and fast-moving environment. 

Why SAS?

At SAS, we offer extensive opportunities for professional development in an international, fast-paced working environment. We are dedicated to the continuous growth of our employees. Working with us comes with a variety of benefits, including:  

• Travel Perks: Enjoy discounted travel opportunities around the world with SAS.  


• Health & Wellness: Access to health and wellness benefits, including a newly renovated gym with complimentary classes such as CrossFit and yoga.  


• Discounts: Receive discounts from a wide range of brands, as well as on transportation to and from airports, airport shops, hotels, and car rentals.  


• Work Environment: Our office location in Frösundavik offers a vibrant workspace with a restaurant, café, and easy access to outdoor activities in Hagaparken and Brunnsviken. Engage in running, tennis, outdoor gym sessions, kayaking, and stand-up paddling with equipment available free of charge.  


• Convenient Commute: Benefit from a non-stop bus service connecting our office to Solna station, and commuter trains, alongside a network of cycle paths.  

Our Culture at SAS

At SAS, we are dedicated to caring for each other, delighting our travelers, and driving the transformation towards sustainable aviation. As a future colleague on our team, you’ll join a culture where we work collaboratively towards common goals, recognize each other's contributions, and celebrate successes. Our focus is on safe, sustainable, and punctual execution, and we are committed to protecting our planet while transforming SAS for the future. This is an empowering workplace where you can thrive, grow, and take ownership of your work. Join us at SAS and be part of shaping the future of aviation! 

Come and fly with us!  

Additional information

• Deadline for application: 25/09/26. Please send us your CV as soon as possible, as interviews are conducted continuously, and the position may be filled before the application deadline. Note that we are not able to handle any applications that are sent by email, due to GDPR regulations.  


• Position: Fulltime (100%) starting with a 6-month probation period  


• This position is based in Frösundavik, Solna (Stockholm), and you will be expected to work onsite. Remote work may also be an option, depending on the agreement made with your manager.  


• A background check will be conducted at the final stage of this recruitment process, as this role is security classified. If you are aware of any specific matters that may come up during this background check, we kindly ask you to be transparent about them during the recruitment process.  

If you have questions about this position, you are welcome to contact Caroline Bergström, Head of Ancillary Products Connectivity and Retail at [email protected]. Please note that we are not able to handle any applications that are sent by email due to the GDPR regulations.