Brand Manager Nordics and Benelux

Job title: Brand Manager Nordics and Benelux

Location: Malmö, Sweden / Hybrid (3 days per week at the office)

Type: Fixed Term Contract 13months (maternity cover)

Who we are and what we do:

LIPTON Teas & Infusions is the world’s leading tea business, home to iconic, purpose‑driven brands like Lipton, Pukka, Tazo, T2, Lyons and PG Tips.

We craft great teas for every occasion, to bring joy and inspire a healthier lifestyle. Guided by our values of people first, ownership, passion for excellence, and consumer and customer centricity, we create long‑term value for our people, trade partners, suppliers, and the communities where we operate.

If you’re a diverse thinker who takes personal ownership to connect ideas and make impactful things happen, someone who shares our values around humanity and courage and someone who enjoys a good cup of tea (on the house!), then we could be a good match! 🍃✨

Your key responsibilities:

• Media, Assets & Content: Own the management of media and product assets, ensuring a structured, up-to-date asset bank aligned with brand guidelines.


• Vendors & Budgets: Manage vendor onboarding, purchase orders and support monthly media budget planning, tracking and optimisation.


• Campaign Performance: Monitor and analyse media and social campaign performance, turning insights into clear optimisation actions.


• Content Localisation & Creation: Localise global content for Nordics and Benelux and create local digital assets for owned and earned channels.


• Social Media: Manage social media channels end-to-end, including content creation, publishing, reporting and performance insights.


• Sales & Commercial Support: Deliver timely content and assets to support sales campaigns, promotions and product launches.


• Creative & Agency Collaboration: Brief and work with internal and external creative partners to deliver campaign and advertising assets.


• Packaging & Product Information: Manage local packaging artwork updates and maintain accurate product data in PIM systems.


• Project & Stakeholder Management: Drive marketing projects forward and collaborate closely with central and cross-functional teams.


• Brand & Strategy Support: Support the Head of Marketing in executing brand and product strategies and preparing stakeholder updates.

What we are looking for:

• 2–3 years of experience in a commercial organisation, preferably within marketing, media, administration, or a related role.


• Bachelor’s degree in marketing, economics, or a comparable field.


• Highly detail-oriented, structured, and organised, with the ability to manage multiple priorities simultaneously.


• A collaborative team player who is motivated by shared success.


• Comfortable working in a fast-paced environment with a strong sense of ownership, flexibility, and momentum.


• Curious and proactive mindset, with a strong interest in emerging marketing techniques, digital trends, and social media developments.


• Hands-on experience creating and editing content using digital and media tools (e.g. Canva, Photoshop, InDesign or equivalent) is an advantage.


• Experience within FMCG is desirable but not essential.

We are a Northern European entity based in Malmö with people from different walks of life; we want you to be fluent in at least one Scandinavian language as well as English, both written and oral. Knowledge of Dutch and/or French is beneficial.

What’s in it for you:

• International exposure: hands-on role covering both Nordics and Benelux markets.


• Broad marketing scope: real end‑to‑end execution across assets, social, campaigns, events, agencies and packaging—not a narrow specialist role.


• High ownership: small, lean team with trust, autonomy and space to prioritise and deliver without micromanagement.


• Strong FMCG learning curve: opportunity to build practical FMCG experience while working with well‑known brands.


• Competetive salary and annual bonus on target

What to expect from us:

We know that the whole recruitment process can be stressful, so we promise to make it as straightforward as possible. Our process is usually 2-3 stages (depending on the seniority of the role) and we are aiming to review every CV within 2 weeks. 

We are an organization committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. We are interested in every individual bringing their whole self to work and this includes you! 

A GDPR clause (for Poland):

By submitting your application, you consent to the processing of your personal data contained in your CV and application documents for the purposes of this recruitment process, in accordance with Regulation (EU) 2016/679 (General Data Protection Regulation). Your data will be processed only for the duration of this recruitment unless you provide separate consent for future recruitment processes.