Product Marketing Manager

At Aceve, we back the builders of society. Founded in the Nordics and growing across Europe, we build digital tools for the people who construct and maintain our physical world - giving electricians, plumbers, and contractors back their time, clarity, and confidence. With over 900 employees across 8 countries, leading brands in 7 customer markets, and more than €100M in revenue, we're on an ambitious growth journey, and we're just getting started. We're an AI-first company, and we work with grit, openness, and a good dose of joy.

About the role

We are looking for a hands-on Product Marketing Manager who turns market reality into clear perspectives and commercially effective messaging that shapes go-to-market decisions and revenue outcomes.

The Product Marketing Manager plays a central role in connecting market reality with commercial execution at Aceve. The purpose of this role is to ensure that customer needs, competitive dynamics, and market signals are systematically captured and translated into clear go-to-market actions, strong positioning, and effective sales enablement.

This role bridges Product, Sales, and Marketing, helping Aceve make better product, and go-to-market decisions based on structured insights rather than assumptions.

What will you do?

As Product Marketing Manager, you will own how Aceve listens to the market and turns insight into action. You will drive go-to-market execution for product launches and build our Voice of the Market capability across key verticals.

You will work closely with Product Managers, Sales leaders, and Marketing to ensure that launch messaging, positioning, and sales assets are grounded in real customer value and competitive differentiation. A big part of your impact comes from identifying what actually helps sales win, and making sure those insights are clearly communicated and used.

Key responsibilities:

• Build and drive Aceve’s Voice of the Market work, collecting, synthesizing, and prioritizing input from customers, sales, usage data, competitors, and market signals.

• Turn market and sales input into clear perspectives and concrete recommendations that influence go-to-market decisions, positioning, pricing, and prioritization.

• Identify, create, and refine the sales enablement assets that most effectively support sales in real deals, based on where deals are won or lost.

• Ensure sales enablement is adopted and used, iterating based on feedback, deal outcomes, and win/loss patterns.

• Own and drive go-to-market execution for product launches, ensuring messaging, narratives, and timing are clear, aligned, and commercially effective.

• Partner closely with Product, Sales, and Marketing to align insights with execution and ensure decisions are grounded in market reality.

• Support leadership with concise, decision-oriented insights that help guide strategic and commercial choices.

   

We believe you have:

• Experience from B2B SaaS in product marketing, commercial strategy, pre-sales, growth, or similar roles.

• Demonstrated experience creating go-to-market or sales enablement material that contributes to better commercial outcomes.

• Strong ability to structure complex information, synthesize insights quickly, and turn them into clear, actionable output.

• A clear commercial mindset, with understanding of how positioning, messaging, and enablement drive demand and revenue.

• Comfort working cross-functionally with Product, Sales, and Marketing, including senior stakeholders.

• Confidence communicating recommendations and perspectives, both in writing and in discussion.

• A strong sense of ownership, thriving in change and ambiguity within a fast-moving scale-up environment.

Bonus Points For:

• Background in management consulting, especially when combined with a more hands-on commercial role close to sales or product.

• Strong interest in AI and experience using modern tools to improve analysis, insight generation, or content creation.

Not ticking every box? No worries! We value potential and drive, so apply anyway or connect with us- you might be just what we're looking for in our growing organisation! Join Aceve and take your expertise to the next level, together we are redefining what’s possible in craft and construction solutions!

Aceve is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Our selection process is conducted continuously and without discrimination, ensuring an equal opportunity for all candidates.