Receptionist/ Front Desk

Job Purpose

The Receptionist is the first point of contact for all customers, visitors, and business partners entering the dealership. The role is responsible for providing a professional and welcoming customer experience while efficiently managing front desk operations, handling inquiries, coordinating appointments, and supporting the Sales, Service, and Administration teams to ensure smooth dealership operations.

Key Responsibilities

Customer Service

• Welcome customers and visitors in a professional, friendly, and courteous manner.

• Understand customer requirements and direct them to the appropriate Sales Consultant, Service Advisor, or department.

• Ensure customers are attended to promptly and maintain a positive first impression of the dealership.

• Manage the customer waiting lounge and ensure a comfortable customer experience.

Front Desk Operations

• Answer, screen, and transfer incoming telephone calls promptly and professionally.

• Respond to general customer inquiries regarding dealership products, services, operating hours, and appointments.

• Maintain the visitor register and issue visitor badges where applicable.

• Receive and distribute incoming mail, courier deliveries, and internal correspondence.

Appointment Coordination

• Schedule and confirm customer appointments for vehicle sales consultations and service visits.

• Coordinate appointment calendars with Sales Consultants and Service Advisors.

• Notify relevant departments of customer arrivals and appointment changes.

Administrative Support

• Maintain customer records, visitor logs, and front office documentation.

• Assist in preparing customer forms and documentation when required.

• Support dealership events, promotional campaigns, and customer engagement activities.

• Monitor and replenish front office supplies and reception area materials.

Coordination

• Work closely with the Sales, Service, Finance & Insurance (F&I), Parts, and Administration teams to facilitate seamless customer service.

• Escalate customer concerns or complaints to the appropriate department or manager.

• Ensure the reception area, showroom entrance, and customer lounge remain clean, organized, and presentable at all times.

Compliance

• Maintain confidentiality of customer and dealership information.

• Comply with dealership policies, customer service standards, and health and safety procedures.

Qualifications

• High school diploma required; diploma or bachelor's degree in Business Administration, Hospitality, or a related field is preferred.

• 1–3 years of experience in reception, front office, or customer service, preferably within an automotive dealership, retail, or hospitality environment.

Knowledge & Skills

• Excellent communication and interpersonal skills.

• Strong customer service orientation.

• Professional appearance and positive attitude.

• Excellent telephone etiquette.

• Good organizational and multitasking skills.

• Proficiency in Microsoft Office (Word, Excel, Outlook).

• Experience with dealership management systems (DMS) or CRM software is an advantage.

• Strong attention to detail and accuracy.

• Ability to remain calm and professional in a fast-paced environment.

Key Competencies

• Customer Focus

• Communication Skills

• Professionalism

• Teamwork

• Time Management

• Problem Solving

• Adaptability

• Attention to Detail

• Integrity and Confidentiality

Key Performance Indicators (KPIs)

• Customer satisfaction with front desk service.

• Average customer waiting and response time.

• Accuracy of appointment scheduling.

• Call answering and transfer efficiency.

• Customer inquiry resolution or routing accuracy.

• Reception area presentation and housekeeping standards.

• Administrative accuracy and timely completion of assigned tasks.

Interested candidates kindly share your resume at [email protected]

Working Conditions

• Based at the dealership showroom/front office.

• Regular interaction with customers, suppliers, and internal departments.

• May require weekend, holiday, or extended working hours based on dealership operating schedules.