Digital Marketing Manager (80%)

About The Role

For more than 50 years, Maurice Lacroix watches have been produced in state-of-the-art workshops in the Jura region, in Saignelégier. For our Marketing department, we are looking for a Digital Marketing Manager at 80%. The Digital Marketing Manager leads Maurice Lacroix’s digital ecosystem from a strategic, coordination, and performance perspective. The role is responsible for website content, e-commerce coordination, CRM and newsletters, paid media coordination, social media planning, and DAM marketing ownership. This is not a fully executional role. It relies on selected external partners for media buying, community management, and technical DAM support.

What You Will Deliver

• Develop and manage the global digital roadmap aligned with the marketing strategy


• Define digital priorities across product launches, campaigns, and always-on activities


• Coordinate paid media campaigns with agencies, including briefs, budgets, KPIs, and performance tracking


• Ensure website and e-commerce updates, optimizing product visibility, content and user experience


• Manage CRM activities, including newsletter planning, segmentation, execution and performance analysis


• Plan and oversee social media calendars and community management activities


• Own DAM marketing governance, ensuring efficient asset organization and usage


• Support markets with digital guidelines, campaign adaptations and best practices


• Contribute to long-term digital strategy and platform evolution


• Collaborate with internal teams and external partners to ensure consistency and performance

What You Bring

• Higher education in marketing, communication, business, or a related field (or experience in a similar role)


• 2-4 years’ experience in digital marketing; experience in the luxury goods/watch industry is preferred


• Expertise in at least one core channel (Google Ads, Meta Ads, etc.) and familiarity with others


• Familiarity with Marketing Cloud and proficiency in Salesforce is required


• Ability to analyze KPIs, report on campaign performance, and optimize actions based on data


• Strong project management skills across internal teams and external agencies


• Fluent in English and French

Why Join Maurice Lacroix

Maurice Lacroix is based in Saignelégier, located in the Jura region, an area renowned for its watchmaking expertise. Over the past 40 years, the Swiss watchmaking company has produced watches known for their high perceived value and attention to detail. Maurice Lacroix watches are distributed to more than 1,800 points of sale. It continues to grow, based on a winning formula of quality, reliability, ingenuity, and determination, expressed through more innovative designs with high perceived value backed by patented technologies.

On July 1, 2011, DKSH, a Swiss company based in Zurich and the leading Market Expansion Services provider in Asia, acquired a controlling stake in the Maurice Lacroix Group. Headquartered in Switzerland, DKSH is publicly listed and operates in 35 markets across Asia Pacific, Europe, and North America. We employ over 26,800 specialists and produced net sales of CHF 11.1 billion in 2025.

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